Manager, Digital Analytics
Square Enix America
El Segundo, california
The Manager, Digital Analytics will play a key role in promoting data-driven decision making across our marketing channels and digital experiences, helping to shape the future of our digital presence. They will be at the helm of providing actionable insights from all our digital customer touchpoints to drive the definition of exceptional customer experiences and customer level growth, driving the adoption of a test-learn-release mentality to optimize the performances of our marketing campaigns and channels.
Primary responsibilities include transforming raw data into insights, leveraging data from digital campaigns, owned websites, social media and user-level eCommerce data, to provide an overview of the health of our digital marketing channels. They will partner with marketing, eCommerce and digital channels’ teams to design curated experiments and A/B tests to drive continuous improvements to our digital experience. They will work alongside other...