VP of Commerce/ CRO - Health & Wellness #1510 in Idaho

Our client, a rapidly growing direct-to-consumer wellness brand, is seeking an exceptional Vice President of Commercialization to drive strategic growth across all customer-facing aspects of the business. This critical leadership role will be instrumental in expanding market presence, innovating product lines, and scaling the business across e-commerce, wholesale, and emerging wellness channels.

Location: Twin Falls, ID - (Remote available, but must be based in ID)

Key Responsibilities:

• Develop and execute a comprehensive commercialization strategy aligned with company growth objectives
• Lead product innovation, identifying new market opportunities beyond core product lines
• Oversee and optimize e-commerce operations, including direct website and marketplace channels
• Expand wholesale and B2B partnerships in retail and wellness sectors
• Drive creative and marketing strategies to...