Product Marketing Specialist in Massachusetts

A partner is seeking a Product Marketing Specialist in Peabody, MA, responsible for drafting effective marketing communications, maintaining B2B marketing CRM software, posting on social media, assisting with new product launches, and copywriting.

Responsibilities:

• Develop and produce communications to enhance the brand and emphasize product capabilities.
• Implement effective marketing communications to drive performance, including promotional flyers, targeted email campaigns, and product awareness initiatives.
• Interface with sales and product management for successful execution of marketing activities.
• Maintain data in the B2B marketing CRM software (Pardot/Salesforce).
• Draft communications for social media posting, perform various marketing activities, and copywriting.
• Develop a working understanding of the product line and its market relevance and competitive landscape.
...