Digital & Social Media Analytics Manager
Two95 International Inc.
New York, new york
Title: Digital & Social Media Analytics Manager
Duration: 6 months could go perm
Location: New York City, NY
Responsibilities:
•Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.
•Work with complex data structures; manipulate and cleanse data and perform statistical analysis
•Interpret data and analyze results to generate insights and formulate the strategic implications to clients
•Deliver analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
•Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide...