Director of Retention in Tennessee

Freebird, a leader in men's grooming and personal care, is eagerly searching for a dynamic Director of Retention. We are on a mission to find an innovative leader in direct-to-consumer (DTC), subscription, and lifecycle marketing. In this pivotal role, you will be a key player in driving our customer lifetime value (LTV), focusing on cutting-edge strategies in lifecycle marketing, subscriber retention, churn prevention, and customer loyalty.

Your Role & Impact:

• Increase Subscriber LTV & Engagement: Spearhead initiatives to elevate our blade subscription service, focused on reducing churn and maximizing subscriber AOV through personalized lifecycle strategies and compelling offers.
• Retention Channels Ownership: Lead and expand Freebird’s key retention channels, including email, SMS, loyalty programs, and referrals, transforming these channels into robust customer engagement tools.
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