Manager, Digital Analytics

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership. We are seeking someone with a good blend of business consulting skills and a data analytics background. If you are passionate about working on unstructured business problems that can be solved using data, we would like to talk to you.

Responsibilities

• We are currently building and implementing a Customer Data Mart for the Marketing team. The Data Analytics team is looking for a seasoned consultant to gather and understand business requirements and translate them to technical terms for the Data team.
• You will build strong relationships with business (Marketing)...

The Manager, Digital Analytics will play a key role in promoting data-driven decision making across our marketing channels and digital experiences, helping to shape the future of our digital presence. They will be at the helm of providing actionable insights from all our digital customer touchpoints to drive the definition of exceptional customer experiences and customer level growth, driving the adoption of a test-learn-release mentality to optimize the performances of our marketing campaigns and channels.

Primary responsibilities include transforming raw data into insights, leveraging data from digital campaigns, owned websites, social media and user-level eCommerce data, to provide an overview of the health of our digital marketing channels. They will partner with marketing, eCommerce and digital channels’ teams to design curated experiments and A/B tests to drive continuous improvements to our digital experience. They will work alongside other...

Title: Digital & Social Media Analytics Manager

Duration: 6 months could go perm

Location: New York City, NY

Responsibilities:

•Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.

•Work with complex data structures; manipulate and cleanse data and perform statistical analysis

•Interpret data and analyze results to generate insights and formulate the strategic implications to clients

•Deliver analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research

•Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide...