Audience Product Manager - NYC
AdTheorent
New York, new york
AdTheorent is seeking a passionate and analytical Audience Product Manager to join our growing team. In this role, you will play a pivotal role in defining and driving the product roadmap for our audience activation and analytics solutions, ensuring they deliver exceptional value to our advertisers.
Responsibilities:
- Own the product vision for audience targeting solutions, identifying market needs, user pain points, and opportunities for innovation.
- Conduct in-depth user research to understand advertiser challenges and translate them into actionable product requirements.
- Collaborate with engineering, data science, partnerships and sales teams to develop and launch new audience targeting features and functionalities.
- Work closely with marketing to create compelling messaging and go-to-market strategies for audience products.
- Analyze product performance data and user feedback to identify areas for...