Director of Email Marketing (Launches and Promotions)

Do you want to join a results-driven, fun-loving team dedicated to empowering hundreds of thousands of teachers around the world with the resources they need to thrive? Are you excited about the opportunity to grow your career by driving launches & promotions while making a meaningful impact?

If you are a strategic, self-starter who brainstorms marketing campaigns in your spare time, gets energized by planning and executing launches start to finish, and is highly motivated to exceed your goals, then keep reading.

We are hiring a Director of Email Marketing because we need YOU to bring your strategic enthusiasm and marketing expertise to our team.

This role is a top priority in our company. We do not currently have a member of our team who is fully devoted to strategic email marketing and we are ready and excited to add that person to our team! This role is crucial to our growth and your efforts will be key in propelling our company forward.

What does this role entail?

Your core areas will be:

1.  Generate new Lesson Genie subscribers: Regularly bring in new members to our monthly Lesson Genie subscription, both with periodic launches and all throughout the year via email.
2. Drive Email Marketing Launches & Promotions: Effectively create, execute, and manage marketing strategies and promotional activities to generate new revenue & hit/exceed revenue goals. Write effective email & sales copy that results in conversions. Measure the total revenue generated from launches and promotions, evaluating the ROI on specific campaigns and making adjustments accordingly.
3. Leadership: Carry launches & promotions from start to finish (strategy to debrief). Collaborate with other team members to bring together email, social media, and ads for cohesive & effective promotions. 

The primary number you will own is: New revenue from the email list

Are you ready to take the leap? 

• If you come from corporate America, but crave more of a tight-knit team, fast-paced environment and being on the cutting edge of digital marketing, you’ll love this role.

• If you come from a small business but have disliked having a ceiling on your career without the ability to increase your earnings or expand your role, Not So Wimpy Teacher will be a place you thrive. 

• If you’ve been running your own business and are tired of working by yourself without the freedom to focus on your strengths, then you’ll love this role!

However, if you operate best with very defined day-to-day duties and having things clearly laid out for you, you won't do well in this role. If you’re afraid to take risks and own goals, this role probably isn’t the best fit. 

At Not So Wimpy Teacher, we are focused on results over details. We’re less concerned with the HOW and more focused on the WHAT. What we care about is: 1) you love what you do every day and wake up excited to do it 2) our sales are continually growing as teachers are being served.

We measure both of these on a weekly basis.

Who will you work with? 

You will report directly to Beth (COO). You’ll also interact with all of the leadership team members on a regular basis. That includes Jamie (CEO), Lindsay (Social Media Director), Diana (Curriculum Director), and Scott (CFO/Ads Manager). 

Where will you work? 

We all work remotely and are scattered around the United States from Columbus, Ohio to Queen Creek, Arizona.

That means you have the flexibility to work from home, a co-working location, or wherever you get your best work done. 

We don’t micromanage you. Rather, as the Director of Email Marketing, we expect you to be a leader in every way. You will be a daily “in-the-weeds” practitioner (writing sales copy, creating project plans, and analyzing data) as well as zooming out to brainstorm ideas and dream up strategic email marketing campaigns & launches to drive sales & growth.

Who is Not So Wimpy Teacher?

At Not So Wimpy Teacher, we are dedicated to supporting 2nd to 5th-grade educators with comprehensive, standards-based resources designed to simplify teaching, engage students, and encourage student mastery. We're not just dropping files; by choosing us, educators are gaining a team of experienced teachers working behind the scenes to support them.

Jamie Sears is the Founder and CEO of Not So Wimpy Teacher, as well as the author of How to Love Teaching Again. A former third grade teacher, she now runs this multi-million dollar company creating curriculum for and delivering professional development to elementary educators.

What do we value?

Our core values as a team are: Fun, Impact, Teamwork, Integrity, Learning

We have a high value for family and support our team members in excelling at work while also having the flexibility needed to prioritize their families. 

Team culture is huge for us. We firmly believe you can do the work you love AND love working with the people on your team. We regularly take time to celebrate wins, laugh together, encourage each other, collaborate on projects, brainstorm ideas, and get to know each other outside of just our roles. 

Not So Wimpy Teacher is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team and environment. We love that our differences make the whole team stronger! 

…

If you want to join a highly motivated team with a powerful mission and enjoy the flexibility of working from home while you crush your goals, this job is made for you!

Requirements

Experience Requirements:

• 2-3 years of digital marketing experience
• 2-3 years of launch experience

Skill Requirements:

• Digital Marketing (language & strategy)
• Strategic planning
• Copy writing
• Project Management
• Data analysis
• Market research
• Tech Savvy: Familiarity with Apple, Google, and ConvertKit are a plus
• Leadership
• Self-Starter/Time Management

Benefits

• Work from anywhere (we're 100% remote)
• Competitive salary: $60k - $80k annual base salary (experience based)
• Variable salary: $40k-$80k annually
• 2+ weeks paid vacation
• Paid holidays & Christmas break
• Paid maternity/paternity leave
• Annual team retreat