Facebook Ad Buyer (High-Ticket Coaching)

We are looking for a Senior Paid Media Buyer + Funnel Specialist to join our team and build our paid media system. We have great products, great content, and a thriving coaching business. Now we need someone to create and scale the paid marketing engine that will take us to new heights. Our goal is to hit 5+ new clients per month and we need a world-class paid marketing specialist who is an expert media buyer for high ticket coaching to get us there.

This role encompasses two major responsibilities - ad buying and complete paid funnel strategy & management.

That is why finding the right fit for this role is the company's TOP priority.

We believe limitation is created, and possibility exists. We also believe you deserve the freedom to be your most bold, authentic self everywhere, all the time, and with everyone. We are known for helping entrepreneurs and business owners unlock a level of growth in their income and impact beyond what they thought possible. 

This role is important because without you we will not be able to reach the number of people we know we’re capable of impacting. We need you to build and scale the paid marketing machine that will help us get there. There’s a TON of room to grow, improve our approach, and invent new and better techniques. And, most of all, have fun helping people experience growth in their business beyond what they thought possible.

Interested?

Keep reading.

What will you do in this role?

As the Senior Paid Media Buyer + Funnel Specialist for The PSBLTY Co., you'll have 3 core areas and own 1 primary number.

The core areas you'll be focused on are below and in priority order:

Core Area #1. Paid Media Buying (Meta)

We currently have a growing high-ticket coaching product that has a proven track record attracting qualified leads and customers via events and organic online content. We know there is massive potential in paid marketing on Meta, and are looking for the person who can build and scale our system. You will use your expertise with ad buying and funnel optimization to invent the system you’ve always wanted to build.

What success looks like: You have scaled the funnel to 5+ new clients per month at < $10,000 CAC. You do this by consistently driving the 3 key metrics of the media buying part of the funnel (CPM, CPC & CPL) down by great creative, smart targeting and healthy campaign structures in Meta.

Core Area #2. Funnel Hacking

You are in love with marketing funnels and are always looking for large changes and/or small tweaks to improve things. You are a total paid marketing geek who loves testing and optimizing. You will create and test everything including new copy, ad types, audiences, video sales letters, landing pages, etc.

What success looks like: You’ve engineered our paid funnels to produce cost per booking < $250 with 50% of the bookings being prospects earning $5k+ per month.

Core Area #3: Tracking and Reporting

We’re big data nerds here and make all of our decisions based on the story the numbers tell us. We love testing big and bold ideas, and seeing what the data tells us. You’ll be tracking and reporting data daily, and making decisions based on numbers rather than guesses and hunches.

What success looks like: You have every nook and cranny of our paid marketing funnels tracked. You have optimized the funnel using a daily data tracker and are continuing to find ways to achieve higher quality bookings, lower lead/booking costs, and improve profits. 

Your #1 goal is profit generated from paid marketing.

New collected profit per month from paid funnel(s) will be your north star and primary measure of how well you are doing in this role.

And your 3 primary KPIs will be:

1. ROAS
2. Number of units sold & Customer Acquisition Cost (CAC)
3. Booking 36+ sales calls per week

As one of the leaders of the company, my commitment to you is to always make sure you know what winning looks like and where you stand at all times. This is a performance marketing role.

So, if you LOVE the idea of being praised, paid and promoted due to your top notch production, you'll love it here! But if you like squishy marketing that’s focused on social media, branding and other extremely squishy marketing practices that don't actually drive revenue - you'll hate it here.

What will you learn in this role?

If you come from the traditional offline marketing world or a standard marketing agency, our pace of innovation, action taking, and iteration might be uncomfortable for you. You'll learn how to move fast, iterate quickly, and put zero value into sunk cost. You'll also get to finally spread your wings, get rid of the red tape and do your thing.

If you come from a large corporation or have a bloated management structure where you are now, this will feel like the first day out of prison after a 10-year stint.

If you come from the start-up world or are a Founder yourself, this will feel like a dream in which you can just focus on building the paid media engine you've always wanted.

If you are a solopreneur who has spent his/her time bouncing from client to client but are looking for a role that you can own and have huge long-term impact in, this could be the opportunity you've been looking for.

However, if you prefer highly defined day-to-day duties, don't really enjoy figuring things out, and trying new processes seems intimidating, you won't do well in this role.

There is 0 red tape at PSBLTY Co. We don't care about how other people have always done things, how you have always done things, or what anyone's SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it; and 2) our clients' success.

We ruthlessly measure both on a daily basis.

In this role you will be in charge of:

1. Using paid channels (our current focus is Facebook) to get 100s of qualified prospects on the phone with our sales team
2. Daily strategy / creative / management  of all paid ads
3. End-to-end performance of our paid marketing funnel(s) including landing page, VSL, call booking page, etc.
4. Using paid ads to grow our newsletter subscriptions
5. Drastically accelerating our pace to mission by breaking every sales goal you set

You'll walk away from your time at PSBLTY Co having built kick-a$$ marketing funnels, having worked with a team of people that you not only working amazing well with, but are now life-long friends, and having been a key piece in building a company that serves thousands of entrepreneurs and business owners unlock a level of growth in their income and impact beyond what they thought possible.

This role will have been a success if you say: "That was the best team I've ever been a part of and the impact we created is a high watermark of my career!"

Who will you work with?

You will report directly to Chris Smith, our Founder and CEO.

We are a different kind of company. Our team is close-knit, collaborative, competitive, and we maniacally give shout-outs when we catch each other doing good things! You will be challenged more than you’ve ever been challenged AND supported more than you have ever been supported.

It's possible to do work you love!

Where will you work?

We’re a remote company! We all work remotely from New Jersey and Arizona. That means you have the flexibility to work from home or a coworking location.

What does PSBLTY Co. do and why?

We believe limitation is created, and possibility exists. We also believe you deserve the freedom to be your most bold, authentic self everywhere, all the time, and with everyone.

We are known for helping entrepreneurs and business owners unlock a level of growth in their income and impact beyond what they thought possible. We are committed to setting 10,000 leaders free to be their most bold, authentic selves with the language to back it up.

We are committed to changing the world of work. 

We help clients uncover their identity, unlock their message, and unleash their impact by either working with them 1:1 or in a group coaching program.

Our core values, otherwise known as PSBLTYisms are…

1. Boldness is your birthright. We believe that most everything you want in life is just on the other side of you being bold enough to ask for it or declare it.
2. BMW – Be My Word. We believe the only thing that any of us have is our word. We believe massive doors of opportunity swing on the hinges of dependability. We strive to be our word in everything we do and be leaders who can always be counted on.
3. ABC – Always Be Creating/Always Be Committing. We are always looking for opportunities to create more value and create more possibilities for ourselves and others. We believe commitment rocks the world. We are committed to always committing ourselves and committing our clients to pursue what’s actually possible. 
4. Be 100 – 100% responsibility, 100% of the time. We believe there is a level of performance that can be achieved beyond what most think is possible when everyone is willing to accept 100% responsibility 100% of the time.
5. Straight at it. There is power in authentic conversations. We believe that the only way to approach an authentic conversation is to go straight at it. 

Example:

One of our clients, Homer S., is a private wealth advisor. He helps his clients successfully and confidently navigate life’s most important transitions. He told us, “We doubled our business in the year we’ve been working together. We could not have done that without you and the culture we’re creating. From uncovering our true identity to attracting and closing out ideal customers using your frameworks. Plus, the ability to have real authentic conversations with each other, address issues quickly, and be able to move on. We’re really just scratching the surface and can’t wait for what’s to come.”

Do you want to be on the front lines and directly involved with changing the world of work?

I look forward to talking to you.

Requirements

• You eat, breathe, and sleep direct response PAID marketing

• You have 5+ years in digital ad buying, specifically with Facebook + Instagram

• You have 5+ years building and managing a paid funnel generating 400+ sales call bookings per month

• You have 5+ years of marketing and selling high ticket offers online

• You have managed a monthly ad budget of at least $100k

• You have directly owned filling calendars for a phone sales team

• You have 3+ years of directly owning paid marketing funnels from end to end including KPIs such as CPM, CPC, CPL, Booking Cost, CAC, and ROAS.

• You are a high-bandwidth person capable of handling a dozen projects at a time while prioritizing and executing on the most important ones

• You are really good with people and are energized by being around them

Benefits

• Compensation: OTE $155,000+ per year
• Salary: $65K-$85K base 
• Variable: up to $70K
•  1099 Independent contractor
• Work from home (we're 100% remote)