AI Video Producer

Zenni Optical, the world's leading online eyewear retailer, pioneered the industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and an incredible selection. With over 55 million frames sold worldwide, the company has brought massive price disruption to the traditional retail model. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Columbus Crew and the Chicago Bulls. Zenni has worked with designers and tastemakers on curations and collections, including Keke Palmer, Iris Apfel, Cynthia Rowley, David Ortiz and George and Claire Kittle. Zenni VR Prescription Lenses for Meta Quest 3 launched across the U.S., Canada, UK and Japan in October 2023. 

For more information, please visit zennioptical.com/blog/press/

About the Role

Zenni is looking for a proven creative and someone who understands how AI is going to impact brand video development and knows how to use it to achieve real results. This is a brand new type of position here, and we’re looking for a leader who has the pulse of the crossover between video production and tech. We move in a fast paced environment with an eye towards proving the success of our video content through data and being adaptable to reach our target audiences. You will also work with our creative, brand, and social teams to ensure brand alignment with our content. For this position, it’s important to know about emerging digital content creation trends and tools (like CapCut and native phone editors) as it is traditional tools like Adobe’s creative suite.

Reporting to the Director, Influencer and Direct-to-Consumer Marketing, this is a full time hybrid position that requires 2-3 days per week in our studio in the Arts District.

Requirements

• Utilize native AI tools on social media platforms and video editors as well as external AI platforms to develop compelling concepts for digital video
• Both plan and execute video projects from capture through edit
• Attend meetings with social media, brand, and creative teams to foster a collaborative work environment and ensure brand alignment
• Create video production templates for external influencers to use in development of their content
• Ensure the team has a healthy process for feedback and critique that is supportive and constructive
• Integrate interactive and shoppable elements into video content
• Review data on published videos to alter content over time

Qualifications

• Located in the Los Angeles metro area, this is a hybrid position that requires 2-3 days per week in our studio in the Arts District
• 5+ years of experience in creative development production work for digital video content
• 2+ years of utilizing AI tools (both LLMs as well as native platform tools)
• Proficiency with Adobe’s creative tools
• Experience with CapCut a major plus
• Strong creative background (experience working in multiple steps of the creative process such as cinematography, producing, and editing a major plus)
• Excellent interpersonal, communication, and presentation skills
• Passion for social media/digital content creation
• Relevant portfolio/reel of recent projects
• Ability to handle multiple projects simultaneously and work under deadlines

As of 05/20/2024, the expected salary range for this position is $75,000 to $100,000. Actual pay within this range will be based upon several factors, including without limitation education, work experience, certifications, geographic pay differentials, market conditions, and other business and organizational needs. The Company anticipates that the reasonable expected salary for this position could change in the future and, therefore, the Company retains the right to change, modify, or revisit the salary range for the position for various reasons, including the Company’s business needs.