Content/Copy Manager (Supplements) - Health and Wellness - California REMOTE

Content/Copy Manager (Supplements) - Health & Wellness - Remote (CA)

Stingray Direct is a direct-to-consumer, large-scale, performance-based e-commerce company. We are seeking a highly skilled and experienced Content/Copy Manager to join our dynamic team. 

The ideal candidate will manage our multi-channel content strategy and execution. A creative and data-driven individual who can develop and implement a comprehensive digital content strategy to engage our target audiences, increase brand awareness, and drive growth for multiple brands. This role will play a pivotal part in shaping our online presence and connecting with our community. Additionally, the ideal candidate must have experience managing content and teams in the health and wellness/beauty industry.

This role reports directly to the CEO and will support all Omni-channel brand initiatives. 

Requirements

Key Responsibilities:

• Oversee and participate in creating engaging and captivating content for all digital platforms, including E-commerce, Facebook, Instagram, YouTube, Pinterest, TikTok, E-mail, Blogs, and emerging platforms… what’s next?
• Provide guidance on which channels to use for content delivery and measure customer engagement to assess the effectiveness of the content strategy.
• Drive content and asset development (strategy, brief, and delivery) across all touchpoints, including earned, paid media, email, social media, and owned and partner websites and marketplaces.
• Oversee the planning, creation, editing, and publishing of all content, including website copy, blog posts, newsletters, press releases, and social media content. Ensure content is SEO-friendly and optimized for engagement and conversion.
• Proofread and edit content for clarity, grammar, accuracy, and plagiarism.
• Collaborate with stakeholders to establish content calendars, ensuring a consistent and engaging brand presence that builds authority in science and style.
• Manage the quarterly content calendar, pitching topics, themes, and ideas, and build annually alongside the email and marketing team. Monitor and improve on content performance goals, KPIs, and measurables.
• Develop and execute a comprehensive social media strategy that aligns with brand values and goals.
• Stay updated on the latest trends and platforms, incorporating them into the overall strategy.
• Maintain brand authenticity and exceed current quality standards.
• Ability to review FDA/FTC guidelines across all content forms.

Capabilities & Skills Required:

• Must be Located in California.
• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• Minimum of 3-5 years experience in content management and copy delivery.
• Deep understanding of digital marketing principles such as content and conversion funnels, website optimization for SEO rankings, and audience segmentation.
• Experience in overseeing integrated content strategy, workflows, and optimizations, all with SEO ranking and traffic as critical objectives.
• Experience deploying multi-channel campaigns, including email, social media, video content, media pitching, and more.
• Experience in applying data insights to content decisions.
• Proven track record of managing and producing high-quality and engaging content.
• Proven ability to write and edit effective ad copy for Google, social media, email, and other platforms.
• Strong understanding of social media algorithms, platforms, and best practices.
• Strong understanding of SEO principles and best practices.
• Experience with SEO tools such as Ahrefs, SEMrush, and Google Analytics.
• Familiarity with content management systems (CMS) like WordPress.
• Excellent English writing, editing, and proofreading skills.
• Proven track record writing and devising excellent content about a variety of topics.
• Strong research skills and attention to detail.
• Excellent communication and leadership skills.
• Previous experience and familiarity working with external content creators, including contracting, supervising, and evaluating content work.

Benefits

What do you get for being so cool and joining our team?

• Competitive Salary: $120,000 to $140,000 annually, depending on your experience.
• California Location Flexibility: This is a fully remote position, though you'll need to be based in California.
• Generous PTO: Start with 10 days of paid time off per year, increasing incrementally up to 20 days after 5 years.
• Health & Wellness Days: Benefit from an additional 5 days per year dedicated to your health and wellness.
• Company Holidays: Enjoy 10 paid company holidays each year.
• Special Birthday Leave: Celebrate your birthday with a bonus paid day off – because you're awesome!
• Comprehensive Health Coverage: We cover 100% of your Medical, Dental, and Vision Insurance starting plan premiums.
• Life and Disability Insurance: Company-paid Life Insurance and Short-Term Disability Coverage for your peace of mind.
• Family Leave: Take advantage of our Paid Maternity/Paternity leave to spend time with your newest family member.
• Retirement Savings: After 90 days, join our Employer 401K plan, which offers an annual competitive salary match percentage to boost your savings.
• Charitable Contribution Match: We match your charitable donations, up to $2,500 per year, to support 501(c)(3) causes you care about.
• Work-From-Home Support: Receive a $100 monthly stipend to help cover your home office expenses.
• Exclusive Product Perks: Enjoy free product samples and generous discounts on our range.
• Social Events: Look forward to fun company social gatherings, building connections and creating memories.

Stingray Direct is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Stingray Direct does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Please refrain from contacting Stingray Direct employees directly. Any Agency candidates would be presented through the internal recruiting organization if requested to work on a role.