Creative Director, Brand Campaigns

More than just hair care, it’s a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI’s mission is to give you the confidence to win life your OUAI. OUAI (pronounced “way”) is a line of hair, body and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color treated hair and packed with good-for-you ingredients. OUAI’s fragrances have cult followings and transport you to the cities they were inspired by around the world. Shop theouai.com and join the community @theouai to be part of the conversation. OUAI evokes a cool and casual vibe that has attracted a roster of star clients and 3MM+ Instagram followers.  With its commitment to community, inclusivity and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives. OUAI is here to give you the confidence to win life your OUAI with products you can relate to, finally.

What’s it like to work here?

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep it Real, No Matter What. (5.) We Work Hard and Live Well. 

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other. 

The Role?

We are in search of a Creative Director, Brand Campaigns to join our evolving in-house Creative team. You will play a pivotal role in shaping the visual identity and voice of the brand and ensure that our creative campaigns are cohesive, engaging and capture our brand essence. As the Creative Director, you’ll inspire and empower our department of designers, project managers and copywriters to do their best work to propel the image of the brand forward. 

Requirements

What You’ll Do:

• Lead the development of brand creative campaigns from start to finish, focusing on post-production execution of best-in-class, cohesive campaigns that propel the brand identity forward and meet business needs
• Work hand-in-hand with our Art Director & Sr. Director of Content on getting new shoots and content off the ground that will funnel into creative campaign needs 
• Maintain brand identity at all times with brand voice, visual art direction, typography, iconography and color palettes that meet guidelines 
• Create stellar creative that sets our brand apart in our customers eyes and minds – innovate and bring new energy to creative with fresh ideas and approaches to creative campaigns
• Facilitate reviews with key cross-functional partners and leadership teams to ensure creative campaigns meet brand standards
• Partner closely with the Brand Marketing team to understand strategy, goals and timelines while being a strategy voice for Creative
• Be responsible for seamless process, milestone management and workflow between creative and other departments 
• Continuously ensure content quality by gathering creative insights from cross-functional partners and applying to future campaigns. Foster a culture of innovation and learning. 
• Lead & inspire a team of designers, project managers and copywriters in developing global creative campaigns across print, digital, video, in-store and experiential 
• Work with a “player-coach” mentality- a strong creative leader for the team but also able to jump in on projects that require higher level strategic thinking 
• Manage budget and timelines for the creative team, being accountable for global deadlines 

What You’ll Bring:

• 8+ years of experience of creative direction in-house at a brand or an agency 
• Strong visual portfolio of work and demonstrated campaigns across print, video, digital, visual merchandising and packaging design
• Not afraid to go first- pushing our brand creative in a direction that sets us apart from our competitive set 
• Possess both meticulous attention to detail and an overarching big picture vision
• Experience at a global beauty brand is a plus
• Proven experience managing a team across different functional capabilities
• Understands process improvement and how to work cross-functionally to meet brand goals 
• Strong understanding of creative testing and how to apply insights to future creative campaigns 
• Excellent communication skills for effective collaboration with internal and external stakeholders 
• Strong desire to inspire creativity, innovation and strong marketing concepts 
• Solution oriented and process driven 

Benefits

• Annual Base Salary Range is $170,000 - $185,000 (based on experience) + Bonus
• Medical + Dental + Vision 
• Unlimited PTO 
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)