Data Engineer - Marketing (Contractor)

Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a Great Place to Work®!

We are looking for a Marketing Data Engineer to join our team. This contract role will offer the right candidate first-hand experience in a booming industry. A successful candidate will be responsible for streamlining reporting and data aggregation with GA4 and other 3rd party marketing tools. You’ll lead and assist in building visualizations, dashboards, running SQL queries, and creating and managing tags in Google Tag Manager.

What We Do:

VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We wake up everyday thinking of new ways to meet the same expectations that users have from their online retailers and delivery or streaming services. We are a team of people who counter the thought that insurance is boring and love the challenge of delighting our users at every step of their decision-making process.

If this sounds like the perfect role and workplace for you, we encourage you to apply for this position! VisitorsCoverage is on a mission to hire only the best, and we are committed to providing exceptional employee experiences with meaningful work and true work/life balance.

Location

This is a hybrid position. Candidate must be able to commute to the Santa Clara office 4 days a week.

Weekly duration:

20-40 hours a week

Compensation

This is a contract position. Rate is $74-$100 per hour, based on experience.

Requirements

Responsibilities:

• Aggregate traffic and revenue data accurately in GA4 from the following sources: Google Ads, Microsoft Ads, Meta, Reddit and additional online paid/organic sources. 
• Fix any data discrepancies due to Google Tag Manager 
• Audit Google Tag Manager’s triggers and tags for accuracy and it’s data feed to other platforms
• Work with the team to QA tags and data streams for accuracy
• Work with Engineering and Marketing teams to align on tracking KPIs

Experience & Qualifications:

• 3 years of experience in tracking Support and Management using Google Tag Manager
• 3 years of experience integrating data from key marketing platforms, including Meta, Google Ads, and TikTok Ads, to guarantee accurate data flow into Google Analytics 4 (GA4), and Tableau
• 1 year experience working with Tableau (Or similar online reporting/CRM platform)
• 1 year experience with BigQuery
• 1+ Year of experience building Data Extraction pipelines in Python
• 1+ Year of experience in SQL
• Significant experience in management of Google Analytics (GA4) architecture and delivery of web analytics insights and reporting from Google Analytics (required) - Especially tracking ‘key events’ and ‘revenue’ tracking
• Significant understanding of attribution models and how this functions for tracking website sales
• Proven history of working on technical site integrations or projects

• Ability to work independently and collaboratively as part of a team
• Strong attention to detail and ability to meet deadlines

Preferred Qualifications:

• Experience with Looker Studio, Funnel IO
• Experience with Google Sheets
• Experience with A/B testing and experimentation
• Excellent communication and presentation skills

What do we need in the next 60-90 days:

1. Get data to a clean and accurate state in a singular location
2. Fix discrepancies between various marketing tools’ data for revenue and sales tracking across below platforms 
1. GA4
2. Meta
3. Google Ads
4. Reddit
5. Bing
3. Clean up Google Tag Manager data/metadata
4. Export aggregated data to Google Sheets