Director, Digital and Social Media

ABOUT PIVOT

PIVOT is a full-service sports marketing agency built at the nexus of brands and culture, forming alliances between consumer brands, athletes, sports, the arts, causes, business & media.

Our Mission: To deliver best-in-class expertise, always prioritizing our client’s needs to achieve optimal success.

Our Vision: To be the industry-leading sports & entertainment agency by offering a strategic array of diverse, best-in-class client services.

SUMMARY

The Director, Digital & Social Media is an experienced marketer with expertise in digital and social media. The ideal candidate has created, managed, and executed highly engaging social campaigns with a proven record of success. The candidate will be our internal and external center of expertise, leading both day to day internalmarketing initiatives on behalf of PIVOT, while also being a resource for external clients.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop, execute, and lead companywide internal department, and external client social media and digital marketing initiatives
• Plan and execute social media campaigns for internal/external clients, including recommending platform, tailoring recommendations to demographics and client objectives and strategies, optimizing budget, managing/designing creative, designating KPI’s, executing purchases, tracking performance, proposing, and executing adaptations in real-time, and reporting final performance along with future recommendations.
• Work closely with internal stakeholders and department heads to provide social media services to each respective division at PIVOT
• Create, execute and manage paid marketing campaigns on behalf of PIVOT’s Travel and Hospitality division
• Develop comprehensive marketing plans from initial event launch to post event recap, inclusive of client communication, paid, earned and owned media
• Provide weekly reporting to management on social media performance, engagement, and key KPI’s
• Create an internal best practices and protocol for all social media communication
• Develop and manage a content calendar across PIVOT to ensure we remain relevant and active within the sports and entertainment industry
• Provide recommendations and manage all 3 rd party social media software and tools that will provide optimal efficiency across the organization
• Lead and develop all creative for PIVOT owned social media channels
• Work within the Brand Consulting department to be PIVOT’s center of excellence for any and all social media help for current and future clients
• Join sales pitches with perspective clients to showcase PIVOT social media capabilities and services
• Effective and timely communications with both internal and external clients to provide best in class service
• Keep up to date on industry trends, growth of platforms, and new tools to drive higher success

SUCCESS CRITERIA

• Ability to grow PIVOT’s own social following, creating higher engagement and brand awareness
• Ability to manage an internal best practices and protocol for all company social media activity
• Ability to work with internal stakeholders to partner on respective social media initiatives
• Ability to demonstrate commitment to PIVOT and PIVOT clients
• Ability to uncover additional social and digital media business opportunities
• Proficiency in using marketing tools and software
• Ability to work collaboratively and independently

Requirements

Required Education and Experience:

• BA/BS in Business, Marketing, Social Media or other related disciplines
• 5+ years of experience in Social and Digital Media
• 5+ years of experience running both paid and owned social media campaigns
• Expert knowledge and understanding of social media and digital marketing trends
• Existing book of business and industry relationships

Preferred Skills & Qualifications

• An appropriate level of drive and toughness to effectively manage multiple demanding critical projects in a fast-paced, technical environment, and rapidly evolving industry
• Excellent presentation, written, and oral communication skills
• Acute attention to detail, organization and efficiency
• Experience using Hubspot, Hootsuite or other marketing software platforms

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Work From Home

EMPLOYMENT PRACTICES

At PIVOT Agency, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of or traits historically associated with race; color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status), domestic violence victim status, political affiliation, and any other status protected by state or federal law.

WORK ENVIRONMENT

This role operates in a typical business environment working remotely from an employee’s home office. This role routinely uses a computer and its voice or video call capabilities. This role requires working long hours sitting and staring at a computer and talking via voice and video calls.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is regularly required to use a laptop computer. Specific physical abilities required by this job include sitting, standing, talking and hearing both in person and over the phone and keyboarding.