Director of Product

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle."

What’s it like to work here?

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep it Real, No Matter What. (5.) We Work Hard and Live Well.

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.

About the role:

As the Director of Product, you will play a pivotal role in the redesign of theOUAI.com, optimizing our online platform to enhance user experience, drive sales, and improve conversions. Your responsibilities include leading the UI/UX testing roadmap, overseeing UI/UX design, and collaborating with cross-functional teams to ensure a cohesive and customer-centric digital experience. This role will be reporting to the Sr Director, DTC. Additionally, you will implement analytics and reporting mechanisms to track and analyze key performance indicators (KPIs) for continuous improvement.

Requirements

What you’ll do:

• Collaborate closely with the Sr. Director of DTC to establish a comprehensive roadmap for the redesign.
• Conduct discovery sessions with internal partners to identify key features and pain points of the current site.
• Lead the search and management of the external design agency.
• Provide regular project status updates to leadership and peers.
• Develop and execute a comprehensive UI/UX testing strategy to enhance the overall user experience.
• Conduct thorough analyses of user behavior and feedback to identify areas for improvement.
• Stay abreast of industry trends and emerging technologies to implement best practices.
• Provide guidance and direction to the UI/UX designer, ensuring design elements align with brand aesthetics and user preferences.
• Collaborate on wireframes, prototypes, and design iterations to achieve an intuitive and visually appealing website.
• Partner with Development, Customer Experience (CX), and E-commerce teams to align product strategies with business goals.
• Drive initiatives that enhance sales, usability, and conversion optimization through seamless integration with the overall customer journey.
• Implement robust analytics tools to monitor website performance, user engagement, and conversion rates.
• Generate regular reports on key performance indicators (KPIs) and provide actionable insights for continuous improvement.
• Utilize data-driven approaches to optimize product features, user flows, and overall website functionality.
• Regularly monitor website performance metrics and identify opportunities for enhancement.
• Implement A/B testing and creative testing to optimize website content and layout for maximum engagement and conversion.
  

What you'll bring:

• We Don’t Compete We Collaborate: driving innovation, creating cohesive user experiences, improving efficiency, and aligning with overall company goals.
• 10+ years of experience - applicants should hold a Bachelor's Degree or equivalent qualification
• Proven experience as a Director of Product or similar role in an e-commerce or digital-focused environment.
• Strong background in UI/UX design and testing methodologies.
• Excellent leadership and collaboration skills with the ability to work cross-functionally.
• In-depth knowledge of e-commerce trends, digital marketing, and customer experience optimization.
• Proficiency in analytics tools and the ability to translate data into actionable insight

Benefits

• Annual Base Salary Range is $170,000 - $180,000k (based on experience) + Bonus
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.