DTC Paid Social Media Manager

We are seeking a seasoned Media Buyer with extensive experience in managing high-budget paid advertising campaigns on social media platforms such as Meta, TikTok, Pinterest, and others. The ideal candidate will have a deep understanding of cross channel marketing, in platform tactics, creative strategies and landing page optimization to maximize campaign performance.

Responsibilities:

• Plan, launch, and optimize paid advertising campaigns across various social media platforms.
• Employ creative strategies and test new ad formats to increase engagement and conversion rates.
• Analyze performance data to continually refine strategies and report on ROI.
• Manage significant advertising budgets, ensuring efficient spend and optimal results.
• Work collaboratively with creative and web development teams to optimize ad content and landing pages for target audiences.
• Stay updated on new tools, platforms, and best practices in social media advertising.

Requirements

• Managing 1 brand’s advertising account with over $1 million in monthly spend.

• At least 8 years of experience as a media buyer or in a similar role, with a focus on social media advertising.
• Demonstrated experience managing multimillion-dollar advertising budgets across social platforms.
• Strong understanding of creative approaches in social media ads and how they affect performance.
• Proven track record in optimizing landing pages to enhance ad performance.
• Excellent analytical, organizational, and communication skills.
• Up-to-date with the latest trends and best practices in social media marketing and measurement.

Benefits

What We Offer:

• Opportunity to be strategic and tactical with all of our social advertising.
• Competitive salary and benefits.
• A creative and collaborative environment where your ideas and strategies are valued and implemented.
• Be a part of one of the fastest growing DTC brands with high budget to acquire customers.

We are looking for a proactive, results-driven professional who thrives in a fast-paced environment. If you have a passion for social media marketing and a proven ability to effectively manage large advertising budgets, we invite you to apply.