Influencer Marketing Associate
Future Publishing
Los Angeles, california
Job Details
Full-time
Full Job Description
Future Publishing is looking for a highly motivated, organized and creative Influencer Marketing Associate to join our team. As an Influencer Marketing Associate, you will help develop influencer marketing campaigns across our portfolio of brands. You will identify and build relationships with relevant influencers in multiple verticals, and coordinating the content creation and distribution efforts with them.
You will collaborate with the Integrated Marketing Manager and the wider marketing teams to build influencer campaigns flawlessly. You will research and identify influencers who are a good fit for our target audience, negotiating rates and terms, and managing the end-to-end execution of campaigns.
You will have a strong experience with influencer marketing, will be detail-oriented, and have excellent communication and relationship-building skills. Experience with managing influencer campaigns, performing data analysis, and staying up-to-date with industry trends is highly desirable.
What you'll be doing...
- Help execute sponsored content campaigns involving influencers across Future’s portfolio of publications, including: sourcing talent options, talent outreach, negotiations, briefing, asset collection, and post-campaign analysis
- Building influencer lists based on a variety of niches (fashion, beauty, etc) and departments (gaming, tech, etc)
- Help execute talent contracts and negotiations with precision and attention to detail
- Work with the Branded Content team to create custom creative briefs for each campaign that marry the influencer’s DNA and brand’s KPIs
- Track multiple timelines and budgets to ensure campaigns stay on track and deadlines are met
- Work cross-functionally with various Marketing teams to facilitate content approvals, and provide ongoing status updates to internal teams
- Help manager analyze and report on performance metrics during campaign to optimize performance
- Help develop detailed campaign wrap reports using CreatorIQ
- Compile insights and share best practices across teams to help achieve the most effective campaigns
- Develop relationships with influencers and influencer agents on behalf of Future
- Assistance with curating and briefing talent options for UGC-sourced editorial content
- Eventually assist during the pre-sale process in developing the influencer strategy in response to RFPs and proactive opportunities including pricing out talent tiers, scope of work, usage and exclusivity to meet campaign KPIs
- Additional tasks as assigned by team
Experience that will put you ahead of the curve...
- 2+ years of experience in influencer marketing or related field
- Knowledge of the gaming, entertainment, and tech industries
- Ability to think creatively and develop innovative influencer marketing strategies
- Experience managing influencer campaigns, including identifying influencers, negotiating rates, and coordinating content creation and distribution
- Proficiency in data analysis and reporting
What’s in it for you…
We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.
Additional benefits include 401k match and health Insurance; ranging from medical to dental and vision care.
And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.
Internal job family level C7
Please note, the salary range for this position is $62,000-$80,000
This is a Hybrid role from our LA or NYC office, working three days from the office, two from home
Who are we…
We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
#LI-Hybrid
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