Lifecycle Campaign Manager (Supplements) - Health & Wellness - California REMOTE

Stingray Direct is a direct-to-consumer, large-scale, performance-based e-commerce company. We are seeking a highly experienced, results-driven Lifecycle Campaign Manager responsible for driving the strategy and execution of our Lifecycle channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business, across multiple brands. The ideal candidate will have 5-7 years of relevant experience, with a strong background in lifecycle marketing, process design, analytics, and a passion for wellness. This role reports directly to the Creative Director and will support all Omni-channel brand initiatives.

Lifecycle Campaign Manager Key Responsibilities:

• Lifecycle Strategy: Develop/execute comprehensive lifecycle marketing strategies to drive customer acquisition, retention, and LTV, owning the lifecycle sales calendar, exceeding revenue, engagement, repurchase, subscription adoption & churn goals
• Testing and Optimization: Implement A/B testing and experimentation to continuously improve the effectiveness of email and SMS campaigns
• Segmentation and Personalization: Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
• Drive Email & SMS Innovation: Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates
• Analytics and KPIs: Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI
• Reporting: Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs
• Cross-Functional Collaboration: Collaborate closely with other departments such as creative, product development, content, and customer support to ensure a cohesive customer journey and consistent messaging
• Compliance: Ensure all email and SMS marketing practices adhere to relevant regulations and best practices and review/QA all email/SMS campaigns and LPs where applicable

• Technical Guidance: Provide and facilitate the resolution of CRM platform issues, expediting requests from across the organization
• Uphold high standards for marketing, creative, and copy in all Lifecycle programs and maintain a relentless focus on creative testing (e.g., images, copy, CTAs) - establishing a feedback loop to optimize results with the creative team

Requirements

Lifecycle Campaign Manager Capabilities & Skills Required:

• Must be Located in California
• Bachelor's degree in Marketing, Business, or a related field
• 5-7 years of experience in lifecycle marketing, with a proven track record of leading lifecycle departments in a B2C business (preferably in the wellness industry), encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing
• Proficiency in a contemporary CRM platform, demonstrated by a track record of successful multi-channel, multi-touch campaigns
• A metrics-driven mindset, with the ability to frame project work within a business impact context and the skill to share this perspective across the team
• MS Excel Expert - Experience in data analysis and manipulation using tools to derive meaningful insights
• Previous involvement in subscription-based businesses or those with diverse revenue streams - required*
• Exceptional oral and written communication skills, coupled with the ability to influence and collaborate effectively
• A "no task too big or too small" mentality, reflecting your willingness to tackle any challenge with enthusiasm and determination
• Innovative mindset with a passion for staying up-to-date with industry trends and emerging technologies
• Detail-oriented, organized, and able to manage multiple projects simultaneously

Benefits

What do you get for being so cool and joining our team?

• Competitive Salary $110,00-130,000 (based on experience)
• Fully remote working position, but must be located in California
• Paid time off (PTO)
• Paid annual company holidays
• Your Birthday is a paid vacation day each year. Take the day to celebrate your awesomeness!
• 100% Company paid Medical, Dental, and Vision Insurance
• 100% Company paid Life Insurance and Short-Term Disability Coverage
• Paid Maternity / Paternity leave
• Employer matching 401K participation
• We match your charitable contributions up to $2,500/yr
• Work from home (WFH) stipend of $100/month
• Free employee product samples and discounts
• Fun company social gatherings

Stingray Direct is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Stingray Direct does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Please refrain from contacting Stingray Direct employees directly. Any Agency candidates would be presented through the internal recruiting organization if requested to work on a role.