Marketing Content Specialist
Anatomage, Inc.
Santa Clara, california
Job Details
Full-time
Full Job Description
Who is Anatomage?
Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage offers 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices, and anatomy education in both the dental and medical industries.
About the Role:
We are seeking a talented Marketing Specialist with strong expertise in writing to join our dynamic team. The ideal candidate will be passionate about content creation, adept at developing engaging and effective copy, and experienced in crafting a variety of content types that align with our marketing strategies. You will play a crucial role in supporting our overall marketing efforts by producing high-quality content that resonates with our target audience and strengthens our brand presence. This role will be reported to the Marketing Manager, Content
*This is a full time, on-site position and will require reporting to our headquarters location in Santa Clara, CA.*
Requirements
What You’ll Do
- Content Development: Create compelling, clear, and engaging written content for various marketing materials, including but not limited to press releases, web copy, email campaigns, advertising content, case studies, white papers and blog posts.
- Campaign Strategy: Collaborate with the Marketing Manager to strategize, develop, and implement content for advertising campaigns, product launches, thought leadership initiatives, and brand storytelling.
- Video Storyboarding: Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions.
- Media Relations: Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local news outlets.
- Cross-Functional Collaboration: Work closely with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts.
Minimum Education and Experience Required:
- BA/BS degree, preferably in Marketing, Business, Life Sciences, or Medical Sciences.
- Experience in medical terminology and a strong background in Life and Physical Sciences are beneficial.
- 2-5 years of experience in content marketing, product marketing, digital marketing, or related roles.
- Experience in creating and executing content marketing strategies for B2B or B2C companies, preferably in the educational technology or healthcare sector.
- Superb writing skills with the ability to translate complex clinical terminology and product features into compelling stories that resonate with diverse audience segments.
- Excellent written and verbal communication skills.
- Ability to work effectively with stakeholders, cross-functional teams, including events, lead generation, product development, sales, and customer support.
- Strong interpersonal skills to collaborate with subject matter experts, marketing team members, designers, and external vendors.
Physical Requirements:
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards
- Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. Sitting, standing, bending, reaching.
- Must be able to lift and carry up to 15 lbs.
- Must be able to talk, listen and speak clearly on the telephone.
Benefits
What We Offer
- Health, Dental, and Vision care for you and your family
- 401K savings plan with employer matching
- Generous PTO leave and paid holidays
- Casual work culture
- Collaborative and inclusive work environment
Anatomage is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred.
About Anatomage
Anatomage has been financially robust and growing for 18 consecutive years. Doctors world-wide have enthusiastically responded to the company’s products, making us a market leader and setting the industry standard. Currently, thousands of clinics and hospitals use Anatomage's software for patient diagnosis and treatment planning. Leading radiology equipment companies use Anatomage’s software as a key component in their systems.
Anatomage offers the world’s first and only life-sized virtual dissection table. Students can learn anatomy and physiology using highly interactive and accurate real human-based digital data. Institutions can offer high quality education without worrying about chemicals, facility costs, and regulatory issues. Hundreds of schools have adopted the Anatomage Table as the main teaching tool for students.
At Anatomage, there is an opportunity to work alongside the best in the field. With a diverse group of people from various technical, clinical, and artistic backgrounds, Anatomage provides a culture where distinguished individuals can work and collaborate in an organic manner. Our team members all bring unique strengths and talents to their group and embrace each other's diverse perspectives. Anatomage offers a distinct work experience with an exceptional opportunity to develop careers. Our philosophy is to foster a dynamic work environment, and we are proud to let our employees' knowledge and responsibilities grow with the company.
Fraud Recruitment Disclaimer
It has come to our notice that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondences, claiming they are representatives, subsidiaries or under contract with Anatomage, Inc., and, thus, pretending to represent Anatomage. The main purpose of these correspondences and announcements is to obtain privileged information from individuals, or to induce people to pay a fee for services related to recruitment or training or a new role.
Anatomage Does Not:
- Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.;
- Request payment of any kind from prospective candidates for employment or any sort of fees;
- Authorize anyone to either collect money or arrive at any monetary arrangement in return for a job at Anatomage; and
- Request or require personal documents like bank account details, tax forms or credit card information as part of the recruitment process.
Legitimate emails from @ anatomage.com domains are from the organization, anything outside of the stated domain is likely a scam and fraudulent email. If you have received an offer from any domain other than @ anatomage.com, it is likely a scam and not a legitimate offer. Please do not provide any personal information to the imposters posing as recruiters or the HR manager of Anatomage, Inc. We recommend blocking and reporting their accounts for unauthorized and fraudulent behaviors.