Marketing Coordinator

Simi Valley Public Library is seeking a highly motivated and creative Marketing Coordinator to join our team. As the Marketing Coordinator, you will be responsible for the development and oversight of the Simi Valley Public Library's marketing and public communication strategies and activities.

In this role, you will collaborate with various departments to design and produce marketing materials, manage the library's social media presence to analyze and leverage marketing data that will drive the Library's mission, vision, and core values, be responsible for the productivity of marketing plans, and participate in community outreach activities.

Location: Simi Valley, CA

Employment Type: Part-Time, Non-Exempt

Hours per Week: 25

Hourly Rate: $18.00

Key Responsibilities:

• Develops and manages marketing and communication strategies to serve the Library's mission and programs
• Maintains brand consistency and ensures that all marketing materials adhere to brand guidelines
• Coordinates with staff to develop appropriate print and digital promotional materials, including brochures, newsletters flyers, e-mail campaigns, signs, posters, etc.
• Generates press releases, talking points, social media posts, video scripts, presentations, and other stakeholder communications
• Collaborates with website manager to ensure content is accurate, updated, and consistent with branding
• Creates and administers surveys to gather information on Library materials and services
• Oversees online communities and manages the library's social media accounts
• Plans the Library's social media strategy, creating content and campaigns that drive engagement and increase followers
• Analyzes marketing data and metrics to measure the effectiveness of campaigns and identify areas for improvement
• Collaborates with colleagues to create multifaceted marketing strategies, such as digital, print, and word-of-mouth, to promote library services and special events
• Responds to patron complaints or concerns as directed by the Library Director or Assistant Library Director
• Determines quantity and distribution of all print promotional materials, optimizing their effectiveness
• Ensures digital or archival files of marketing materials are preserved
• Participates in frequent community outreach activities to enhance the library's presence and engage with the community (Must be able to work weekends and evenings.)
• Develops and stewards partnerships
• Meets with community leaders and makes presentations about library initiatives
• Other duties as assigned

Requirements

Requirements:

• Bachelor's Degree or some college completed
• Proven experience in marketing, preferably in a library or educational setting
• Proficient in Canva, Microsoft Office Suite, and Google Workspace
• Experience managing social media platforms and executing social media campaigns
• Strong analytical skills and ability to interpret data
• Excellent verbal and written communication skills
• Ability to work independently and collaborate with team members
• Prioritize and manage multiple projects with tight deadlines
• Passion for libraries and promoting literacy and education
• Ability to adapt to changing priorities and thrive in a fast-paced environment
• Understanding of SEO principles and content marketing strategies is a plus

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Flexible scheduling