Marketing Lead

ODK Media, Inc. is a media group headquartered in Fullerton, CA that provides access to premium international content through its owned and operated streaming platforms, including OnDemandKorea, OnDemandChina, OnDemandViet, and Amasian TV. It also distributes content to global streaming services, cable operators, and movie theaters, serving as the Asian media hub for AAPI communities across the country.

We are currently looking for a Marketing Lead to join our growing team, who will direct and manage the company's various marketing activities, including its O&O services, content IP/metadata business, and new types of business, in terms of growing brand values, successful service promotion, user acquisition and satisfaction, and new business model development.

ROLES & RESPONSIBILITIES

• Set strategic goals, develop marketing plans, and allocate budgets and resources, prioritizing company-wide marketing initiatives.
• Establish and optimize processes, including comprehensive documentation, to effectively manage multiple marketing projects and streamline resource use.
• Define core messaging and select key marketing channels and tools for each initiative, ensuring alignment with overarching strategy, consistency, and cross-campaign synergy.
• Ensure quality by closely reviewing the entire user journey and marketing content and messages to optimize user experience and engagement.
• Monitor and analyze marketing performance against goals, identifying key success factors and areas for improvement to refine strategies for optimal results.
• Build and nurture community networks to support multi-cultural (Asian-American) marketing efforts, collaborating with team members to expand outreach.

POSITION REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business or related field
• Minimum of five (5) or more years of experience with traditional and digital advertising, including Google, Facebook, and additional social media platforms with a minimum of two (2) years of management experience
• Bilingual in English and Korean (required)
• Experience in multicultural marketing (preferred)
• Able to come in person to the office Monday through Thursday
• Experience in the entertainment field and industry is a big plus!

PERKS & BENEFITS

• Unlimited paid time off
• Medical, vision, dental, and life insurance covered for employees and partial coverage for eligible dependents
• Paid sick days and holidays
• 401(k) retirement savings plan
• Catered lunch every day with varying local cuisines and a kitchen stocked with drinks and snacks
• Free access to various streaming media applications
• Corporate parties, team bonding events, and much more!

ODK Media, Inc. offers a competitive salary and benefits package. The reasonable estimated salary for the Marketing Lead role ranges from ($80,000 to $100,000). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, ODK Media, Inc. offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including medical, dental, vision, and life insurance, 401(k), unlimited PTO, and more.

ODK Media, Inc. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Check out our website to learn more about our company at www.odkmedia.net.

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.