Product Marketing Manager

Greenfly is a B2B Saas company working with the biggest sports and entertainment around the globe. We are looking for an experienced Product Marketing Manager to join our team. The Product Marketing Manager will play a pivotal role in driving the success of our products through strategic marketing initiatives. You will be responsible for setting the go-to-market strategy for integrating new functionality and features into Greenfly’s broader marketing and sales efforts. This is a new role and will require you to create and execute your own processes and launch plans.

This role is highly cross-functional and will work closely with key stakeholders across the Product, Engineering, Sales, and Marketing organizations. This position requires a strong communicator with a passion for sports, an analytical mindset, and the ability to craft compelling content. The ideal candidate will be versatile and able to manage multiple projects.

Key Responsibilities:

• Product Positioning: Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
• Product Marketing: Develop and execute product marketing strategies to drive product adoption and growth. Collaborate with the Product team to understand product features, benefits and target audience, and create a roll out plan.
• Sales Enablement: Create high-quality content and collateral to support the sales team, including product guides, presentations, and case studies. Train sales teams on product features, benefits, and positioning to ensure consistent messaging.
• Website Management: Update and maintain product pages on the company website to ensure accurate and engaging content.
• Product & Feature Launches: Plan and execute product launch and go-to-market activities, including creating launch materials, coordinating with cross-functional teams, and managing timelines.
• Internal Education: Educate internal teams on new product features, benefits, and updates to ensure company-wide alignment.
• Market Analysis: Conduct market research to understand customer needs, market trends, and competitive landscape.

Other Marketing Support: As a key player on a small B2B marketing team at a growing organization, from time to time you may be asked to help with other priority marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in product marketing, preferably in the SaaS industry.
• Proven track record of creating new processes, managing multiple projects and meeting deadlines.
• Excellent writing and communication skills.
• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
• Ability to drive creative and content efforts across the marketing organization.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Strong skills in both strategy and execution, capable of asking the right questions and prioritizing business needs without pushback.
• Passion for sports and understanding of the sports industry.

Benefits

• Cash Compensation: A competitive compensation of $100,000-130,000. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience.
• Stock Options: You’ll be a co-owner of the company with equity participation.
• Health Benefits: Comprehensive coverage including medical, dental, and vision.
• Flexible Time Off Policy: Take the time you need to recharge.
• Great team: our team is friendly, service-oriented, and devoted to customer success.
• Work from Home Options: Enjoy the flexibility of working from home most days.
• Office Location: If you’re in the LA area, you can pop into our office on occasion in downtown Santa Monica.

To Apply

• Must be legally eligible to work in the USA.
• May be required to travel 10-20% of the time.
• At Greenfly, we celebrate different opinions and points of view and we believe that diversity drives innovation. Greenfly is an equal-opportunity employer.