Retail Marketing Manager

ABOUT KATE FARMS

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people with a medical need for liquid nutrition. 

 Kate Farms works to be the place where a diverse mix of talented individuals want to come, to stay and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

POSITION OVERVIEW

As Retail Marketing Manager, you will collaborate with talented individuals and use your marketing expertise to drive awareness and demand for our products. We are looking for someone with a strong understanding of the retail landscape who can develop innovative marketing campaigns, build relationships with key retail partners, and analyze market trends to identify growth opportunities.

WHAT YOU WILL DO

·        Develop and execute retail marketing strategies to drive brand awareness for consumers and healthcare professionals and to increase sales in retail.

·        Develop all components of Retail Marketing programs for consumer, retailer, and healthcare channels supporting the retail business. This includes program objectives, target audiences, budgeting, creative brief, program plan alignment, in-market execution, and post-analysis.

·        Collaborate with brand and performance Marketing teams to ensure Retail Marketing programs are aligned with strategy and business objectives.

·        Leverage shopper insights and collaborates with the Insights team to ensure programs are insight-driven and aligned to category growth strategies.

·        Collaborate with marketing, sales, and creative to implement strategic retail marketing campaigns. This will include digital and social media, advertising, marketing collateral, sampling, shopper programming, events, and point of sale tools that drive awareness and conversion.

·        Develop and execute sales assets for retail focused HCP sales team.

·        Develop and manage marketing budgets, ensuring effective allocation of resources.

·        Monitor and evaluate marketing campaign performance, making data-driven recommendations for optimization. Track and report on program performance against set KPIs and conduct post-program analyses with recommendations on how to optimize in the future.

·        Manage the day-to-day marketing operations with key retail accounts so that brand, product pages, and other content is up to date.

·        Assist with category and competitive analysis to help guide growth strategy.

·        Assist in development of retailer sales presentations.

WE ARE LOOKING FOR SOMEONE WHO

·        BA degree (MBA preferred). Marketing, business, healthcare, science-related, or liberal arts degrees; demonstrated interest in health-related and/or nutrition fields a distinct positive.

·        3+ years of experience in retail marketing, preferably in the food or healthcare industry.

·        Strong understanding of retail landscape and consumer behavior.

·        Demonstrated track record of professional success in a brand marketing organization focusing on healthcare and/or nutrition-related fields.

·        The ideal candidate will also have experience developing and executing marketing plans.

·        Experience in business planning, managing multiple projects to meet timelines, and leading cross-functional teams. 

·        Analytical mindset with the ability to interpret data and make data-driven decisions.

·        Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

·        Confident and articulate creative problem solver.

·        Must have the ability to work independently and be a responsible self-starter.

·        Must have strong negotiating and influencing skills.

·        Possess exceptional communication and interpersonal skills with a keen ability to listen, communicate (written and verbal), and ability to follow up effectively with all staffing levels, vendors, and customers.

·        Proficient in Microsoft Office Suite.

·        Strong commitment to company mission and values.

·        Ability to work independently and collaboratively in a fast-paced, dynamic environment.

·        Respectfully shares and accepts feedback willingly from all levels of the organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by the employee

to successfully perform the essential functions of this job. Reasonable accommodations may be

made to enable individuals with disabilities to perform essential functions.

·        While performing the essential functions of the job, the employee may be required to bend, stoop, kneel, reach, and climb stairs.

·        Possess the ability to sit at a computer for extended periods of time.

·        Travel as necessary up to 20% of the time.

WORK ENVIRONMENT

 The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

·        This position will work in a home/office environment with an estimated 20% travel required.

It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.

In compliance with Colorado’s Equal Pay for Equal Work Act (EPEWA) , New York City’s Human Rights Law (NYCHRL),

and California’s Pay Transparency bill (SB 1162) we are disclosing the compensation, or a range thereof, for roles that

will be or could be performed in Colorado, New York City, or California.   If the position applied to is not located in

Colorado, NYC,  or California, the following information may not apply. Salary Minimum: $70,571   Salary Maximum

$105,000.   The base salary range above represents the low and high end of the Kate Farms salary range for this position.  This range will vary and may be above or below the range based on various factors, including but not limited to location, experience, internal pay alignment, and performance.  The range listed is just one component of Kate Farms’ total compensation package for employees.  Other rewards may include annual bonuses and short- and long-term incentives. 

Kate Farms cares well for its employees, and it shows through the provision of standout benefits such as Medical, Dental, Vision, Life Insurance, FSA, 401k Retirement Plan, Paid Time Off, Remote Work options and many more outstanding company perks.