Senior Marketing Manager, Therapist Community

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Senior Manager, Therapist Community  at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

BetterHelp is looking for a Senior Manager, Therapist Community to join our Platform Services team to craft and manage our brand identity with the mental health therapist community. If you are a marketing professional who’s driven and passionate about building communities, social media and developing impactful branding campaigns, we’d love to hear from you!

In this role you will be responsible for developing and executing marketing and branding campaigns to enhance BetterHelp’s brand from beginning to end. Your input will affect our product strategy and marketing, among others. Your goal is to create memorable and exemplary experiences for therapists and to consequently grow our therapist-base.  

Ideally, you are a mental health enthusiast yourself with proven success in building communities, experience in social media and an experienced public speaker.  You are also excited about teletherapy and have in-depth knowledge of therapists’ communities, conferences, social media and potential partners.

What will you do?

• Build a team of therapist brand ambassadors to advocate for BetterHelp in therapists communities, conferences, forums and social media and act as a spokespersons in social and traditional media
• Establish relationships with therapists’ communities through our brand ambassadors.
• Develop and execute a marketing plan to build BetterHelps’ brand awareness with therapists online and offline. Define annual objectives and goals and report on progress.
• Create content for blogs, articles, social media, product use cases, website, case studies, videos, webinars, and more
• Organize webinars, and other community and therapists events
• Create compelling messages and copy to capture attention and attract our target audiences to engage with our platform
• Work closely with team members to develop marketing strategies that use influencers and partners to attract therapists to our platform.

What will you NOT do?

• You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health. 
• You will NOT be confined to your "job". We believe in nurturing employees’ interests and passions – even if some of them lie outside of your core responsibilities
• You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
• You will NOT have to wonder why you’re doing the work you’re doing. Our day-to-day operations translate into people getting the help they need.

Can I work remotely?

Yes. We operate in Pacific Time and candidates in any time zone are welcome to apply. We also ask our employees to travel to our Mountain View, CA office up to three times per year and to one company offsite  to collaborate in person in order to build better working relationships and experience our in-office culture. Travel expenses will be covered and reasonable accommodations will be made for those under unique circumstances who cannot travel.

Requirements

• Ability to work in the US, to travel to our Mountain View, California offices up to three times per year and to an additional company offsite.
• 8+ years of experience creating and managing branding campaigns and content on digital platforms
• Proven success with community engagement strategies
• Strong interpersonal skills with the ability to work across teams of technologists, marketers, and clinicians

Bonus:

• Licensed mental health therapist

• Experience in speaking and advocating to therapists in conferences, forums and events.

Benefits

• Competitive salary & equity compensation
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Unrivaled perks program (including free therapy, UberEats, and more)
• Remote work with regular in-person bonding experiences sponsored by the company
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
• Commuter benefits, FSA accounts, and Employee Stock Purchase Programs
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $160,000-180,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2024. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.