Senior Media Strategist, Paid Social

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing SMB and mid-market businesses who typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation.  We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity.  Speed and scale is at the core of what we do.

The Senior Media Strategist role requires a combination of data driven strategic thinking, analytical, creative and communication skills. An ideal candidate should thrive working cross-functionally with internal and external stakeholders to drive performance for our strategic accounts. 

The Ideal Candidate will have experience with:

• Demonstrable experience managing campaign budgets greater than $100,000 a month on Meta, TikTok and Pinterest.
• Experience working with enterprise level clients
• Developing and implementing strategies and optimizations to increase ROAS for each campaign
• Oversee all aspects of a social media campaign with a focus on driving conversions
• Analyze performance data for each ad campaign (Example: ROAS, CPA, CPL, CTR)

• Monitor and optimize online campaigns 
• Execute media test plans and measure the impact against business objectives
• Understand clients needs and metrics and communicate actionable insights to internal team
• Create and improve organization processes, procedures and systems to support business needs.
• Takes full ownership of the strategy dictating the appropriate next steps to achieve objectives. 
• Possesses the ability to say “no” to the wrong best practices or recommendations from clients or team members and “yes” to the right ones.
• Must possess client-facing communication skills and acumen and the ability to deliver results for our partners.
• Effectively audit an account for effective or ineffective implementation of best practices and strategies
• Proactively build relationships with platform partners, gain insights and recommendations which result in increase in efficiency or scale. Also proactively communicates when partners can improve support provided to our team. 
• Create and deploy processes to utilize all available resource (playbook, shared services, etc.) across all paid media channels and own the adherence to processes in collaboration with Leadership
• Willing to Learn and Demonstrate with testing a strong understanding of adQuadrant's omni-channel approach
• Dissect and analyze creative performance to inform evolutionary and revolutionary next steps

Requirements

• Bachelor in Marketing or a quantitative discipline; advanced degree a plus

• 4+ years of Meta, TikTok, and/or Pinterest marketing experience
• 1 or more platform paid marketing certifications
• Understands the dynamics of the Facebook auction and is familiar with the best practices to scale campaigns while maintaining profitability
• Extensive knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
• Sharp eye for detail and organizational skills
• Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
• Fluency in mathematical concepts 
• Critical thinking and problem solving capabilities
• High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
• Competitive/Performance driven mindset
• Exhibits ability to continuously learn, draw actionable insights and apply them across campaigns

Benefits

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team. 

• Excellent Health Benefits (health, dental, vision, and life insurance)
• 401K + Match
• Time Off – Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 – January 1)
• $300/ year to equip your work space with new equipment
• $30/ month for home internet
• An extremely supportive and fun company culture

Work Environment Requirements: 

• Remote-first company with the option to work from offices in Irvine, California.
• Ability to work from anywhere in the US.
• Virtual collaboration through meetings and Slack.
• Use of a laptop (Mac), computer software, and office productivity tools.
• Reliable internet access and a professional background.
• Reasonable accommodations available for qualified individuals with disabilities.

Compensation:

Annual range: $90,000 - $115,000 (USD) per year + commission

Location-Based Pay:

• Compensation is based on the candidate’s location within the United States.

Note: The final compensation package will be determined based on the candidate’s experience, skills, and overall fit for the role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.