Sr. Copywriter - Gaming

Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company – learn more at www.247laundryservice.com.

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Laundry Service is looking for a sharp, culture-obsessed Sr. Copywriter to join our team to drive the tone of voice and creative copywriting for a gaming brand’s social channel. The role will mainly be focused on developing a variety of evergreen and campaign content ideas for this social channel and beyond, as well as writing copy and scripts for social content and client-facing presentations.

Above everything, you’re an amazing writer. But in the internet sense. You’re just as comfortable writing meme captions as you are an inspiring brand manifesto. You’re a stickler for the rules when it’s called for, but you also know when to let go when the idea calls for it. As a social native, you instinctively know the kinds of ideas that will fly in-feed and have a knack for expressing them in ways that clients love – both in decks and in meetings. You know how to think small and nimble, as well as big and bold, and you’re equally happy doing both. You have your finger on the pulse of what’s happening in both pop culture and gaming culture, and you know what’s relevant to the brands you work on. You make yourself the expert and put in the work to do so. You’re comfortable working as part of a small multi-disciplinary team, chipping in wherever needed and no ask is too small or too big for you. 

You ask questions, you are curious, you take direction well, and you are open to trying new things. Your day-to-day work will include working with an Art Director, Designer and Content Creators to create assets across multiple platforms for our clients. You will also have the support of a Creative Director.

RESPONSIBILITIES

• Writing and editing copy for social campaigns, taking on everything from social copy to scripts and brand manifestos
• Developing concepts for – but not limited to - original social content and campaigns, alongside the rest of the Creative team
• Participating in brainstorms, communicating concepts and take direction / feedback from Creative Director, strategy and account leads
• Working alongside the rest of the creative team to turn creative concepts into compelling presentations that bring the idea to life for clients and internal teams
• Confidently presenting creative ideas to internal stakeholders and clients
• Collaborating with Art Director to bring to life concepts through storyboards and scripts
• Collaborating with the Content Creator to ensure the team’s creative vision comes to life in the final product
• Work alongside our clients’ other agencies on cross-channel campaigns
• Keep up to date on the latest cultural, brand, and platform trends

Requirements

• 4+ years experience in a similar social-focused role, either in an agency or social publisher
• Excellent social-first creative thinking
• Strong experience in bringing concepts to life  through compelling creative presentations and scripts
• Flawless spelling and grammar
• Demonstrated passion for, and understanding of, social media and youth culture
• A knack for channeling different editorial voices, and an understanding of brand audience — what they care about and what they share
• Strong presentation skills
• The ability to collaborate across internal teams, clients and partner agencies
• Commitment to excellence – working nonstandard hours when necessary, anticipating issues and communicating with diplomacy
• Proficiency in MS Office and Keynote

Benefits

Base salary range: $100K-$130K plus bonus potential.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each hire.