Director of Marketing

CirrusMD helps health plans create happier, healthier, and more engaged members by giving them access to on-demand virtual care solutions that they love to engage with. Our chat-powered care delivery platform connects members to a dedicated, board-certified physician in under 90 seconds from any web-enabled device, with no cost and no time limits attached. CirrusMD enables stress-free, human care conversation that doesn’t end until members get the answers - and peace of mind - they need to manage their wellness. Designed to deliver an unparalleled user experience and barrier-free access, the CirrusMD platform drives average member utilization rates up to triple telehealth industry averages. 

CirrusMD has partnered with over a dozen major national payers and healthcare systems to deliver extraordinary virtual care to millions of lives across the nation. The company was founded in 2012 and is headquartered in Denver, CO. 

Overview

The Director of Marketing leads and manages CirrusMD’s brand experience, external communications, and marketing campaign execution. Areas of responsibility include brand management, partnership marketing, creative services, event management, campaign development and execution, vendor and agency management, social media & digital marketing strategy, and marketing analytics. The Director of Marketing will also lead the development and execution of the product marketing strategy for CirrusMD’s solutions. The role works closely with Product Management, Sales, and Account Management to formulate, execute, and manage go-to-market activities. Serves as key contributor in determining business objectives, plans, positioning, customer acquisition and retention programs.  Owns the Sales Enablement function to ensure sales teams have the tools, information and programs to support funnel and pipeline development and achieve sales goals.With a focus on downstream activities, success in the role is measured by increased funnel, pipeline, and revenue through demand generation campaigns, sales enablement success and increased customer engagement. The role includes people-management responsibilities for marketing and communications staff.

The Director of Marketing plays a critical role in driving how CirrusMD is presented and received in the market through branding, communications, marketing campaigns, digital channels and events. The role interacts and establishes strong, collaborative relationships with stakeholders across the organization including Account Management, Product Management, Product Marketing, and HR. The role also manages external vendors and relationships that support marketing activities, including Public Relations, Creative Services and industry relationships.

Requirements

What You’ll Do:

• Manages staff of marketing professionals to deliver high quality products in the area of content marketing, tradeshows and events, creative services, brand integrity, collateral development, and internal and external communications
• Leads strategy and thought leadership around partnership marketing and increasing platform utilization

• Develop and ensure the consistent presentation of CirrusMD’s brand in all marketing products and deliverables
• Responsible for brand assets and developing marketing materials
• Own corporate marketing and thought leadership strategy
• Manage conference activities, logistics and schedules
• Collaborating with Product Management team, drives the tactical execution of campaigns and demand-gen activities
• Oversee and lead the evolution and strategic direction of the CirrusMD website
• Own inbound marketing strategy and the publication of consistent, high quality content on the CirrusMD Blog
• Monitor and analyze Marketing and Communications performance on a quarterly basis

Strategy and Campaign Execution

• Develops and executes strategic and tactical marketing plans for product to drive demand generation and opportunity cultivation
• Works directly with UX team on campaign production and execution
• Develops marketing automation/nurturing programs including defining metrics and reporting

Messaging & Positioning

• Creates value messaging based on customer and market research, competitive trends; ensures consistency of messaging across all promotional materials and programs
• Collaborates extensively with Product Managers to develop effective positioning, messaging, and tools 
• Creates/maintains competitive intelligence programs, leveraging internal and external resources to capture relevant, accurate, up-to-date information on the competition and the market overall
• Perform win/loss analysis and market research to drive sales growth

Sales Enablement

• In collaboration with Sales Management and Sales Ops, identifies core competencies for product line sales success and develops training and support programs
• Creates, drives and measures sales tools and marketing programs to support revenue goals

Partnership Marketing

• Leads ideation and strategy around partner marketing offerings
• Drives new ways to increase utilization across partner platforms

Reporting & Analytics

• Monitors effectiveness and ROI of marketing activities
• Creates monthly & quarterly Marketing performance dashboards and KPI reports

Buyer Journey

• Provides expertise in the buying process, purchase criteria, and buyer personas
• Presents to internal and external audiences to promote the story of our product

Stay current on marketing and healthcare industry trends by researching industry trends and key audiences’ internet and social media behaviors.

What You’ll Need: 

• Bachelor’s degree in Marketing, Communications, Journalism or related field
• 10+ years in Marketing-related roles
• Mastery of contemporary digital marketing strategies and tactics
• Strong creative vision and ability to bring it to life
• Firm understanding of marcom production and workflows
• Experience in Software/IT/Cloud Computing environments
• Experience in healthcare
• Excellent organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
• Excellent writing and editing skills
• Experience marketing SaaS / cloud-based software solutions
• Healthcare IT experience a plus
• Experience with marketing automation and nurturing, CRM integration, and cloud-based marketing tools
• Knowledge of and practical application of best practices for digital marketing, content marketing, social media marketing, and partnership marketing
• Independent with the ability to successfully execute with minimal direct supervision
• Ability to clearly communicate verbally, in writing, and via presentations
• Adept at multi-tasking; able to manage multiple business units and/or projects
• Able to balance both strategic and tactical imperatives, driving both to positive outcomes
• Experience developing and managing a budget
• Strong leadership and consensus-building skills

Benefits

Why Work at CirrusMD?

Make a lasting impact in healthcare! Recognized as a top place to work by Built-in Co and The Denver Post, CirrusMD is paving the way to a better healthcare future, and our work truly matters. We are enabling easier access to healthcare for millions of people. You’ll have a chance to make real contributions to the health and wellness of our communities. Virtual Care is one of the fastest growing industries, and now, more than ever, there is unlimited opportunity to take charge & shape your career at CirrusMD. We take the health and happiness of our employees seriously and offer outstanding benefits, including:

• Company funded & deeply subsidized benefit options for you and your family that begin day 1
• Work-life balance with our responsible Unlimited PTO / Vacation program
• 401(K) + match & stock options
• Paid maternity & paternity leave
• Remote-friendly (with the option to work out of our Denver HQ)
• Growth opportunity
• A positive, collaborative, and diverse culture
• Social events onsite & remote
• Free, unlimited access to our text-first platform
• Access to work with our executive coach for continued professional development.
• If you want to make a lasting impact where your voice matters, consider joining our team.

The base salary range for this position is $125,000-$145,000/year. Actual pay may vary based on job-related skills, qualifications, certifications, experience, and location. This role may also be eligible for a discretionary bonus in addition to equity incentives and a comprehensive benefits package.

To Apply

Please email your resume, cover letter along with salary expectations to [email protected]"Director of Marketing” in the subject line.  Failure to do so may cause a delay in your candidacy. 

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Notice to recruiters and placement agencies:

If you are a recruiter or placement agency, please do not submit résumés to any person or email address at CirrusMD prior to having a signed agreement with Human Resources. CirrusMD is not liable for and will not pay placement fees for candidates submitted by any agency other than its approved recruitment partners. Also, any résumés sent to us without an agreement in place will be considered your company's gift to CirrusMD and may be forwarded to our Talent Acquisition team.