Vice President, Communications-Digital Strategist

Vice President, Communications-Digital Strategist

Washington DC Based – Hybrid Work Structure

The Role:

BCW is seeking to hire a Vice President, Communications Digital Strategist to work on large campaigns supporting Public Education/Awareness and Sustainability issues with both regulatory policy and consumer audience targets at the national, state and local levels. This is a position that will be responsible for building complex digital-first integrated omni-channel plans designed to maximize engagement, conversion and activation of audiences. The position will lead Organic Digital Strategy and sit among a large national media eco-system team including Social Influencers, Earned and Paid.

The ideal candidate will have experience with long-term sustained public education awareness campaigns that include national and local target audiences in the consumer and policy space (influencers, key opinion leaders, stakeholders and elected officials). The ability to demonstrate examples of large-scale digital plans that drive outcomes will be essential.

This is an opportunity to become immersed in and lead an integrated digital media strategy for a landmark campaign. As a senior leader on the business, this individual will be heavily client-facing and the primary advisor on organic digital campaign strategy.

The Work:

• Act as primary client advisor and strategist on organic digital campaign strategy. 
• Lead digital channel media strategy for large-scale integrated national public education and advocacy campaign within a robust media eco-system 
• Work with data analytics to calculate how to best and most efficiently reach target audiences with channel plans and tactical media plans based on audience journeys that drive a behavioral outcomes or conversions
• Develop large-scale channel plans for significant advocacy and awareness campaigns
• Evaluate the effectiveness of each marketing input in terms of Return on Investment and KPI’s
• Collaborate/coordinate with earned, digital and influencer leads across multiple agency practices and locations
• Full immersion into a complex multi-pronged account as day-to-day lead for a long-term sustained campaign
• Regular optimization and reporting on channel marketing plan effectiveness

Experience that contributes to your success:

• Digital channel marketing expert with a minimum of 10-12 years of experience
• Experience working on dedicated, large scale public education and awareness campaigns with highly integrated teams and deliverables
• Can provide examples of omni-channel plans created for large scale campaigns
• Performance marketing experience required
• Focused and inclusive manager of people and teams across multiple geographies
• Political campaign experience is desirable at both the national and local levels (this is in addition to consumer media)
• Proven success working on wide-spread integrated campaigns requiring mixed market modelling (MMM)
• Ability to maximize and optimize campaigns for reach, relevance and sequential targeting
• Passion, sense of urgency and attention to detail on large accounts with significant and constantly moving parts
• Excellent communication, leadership and client-facing skills

Perks of Working at BCW:

• Hybrid work environment that offers the flexibility and balance of working from home and going into the office
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster

About BCW (A WPP Agency):

BCW is part of WPP’s global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW’s commitment to moving people starts with our employees. You’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran communities.

For more information, visit bcw-global.com.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

#LI-MG1