Director of eCommerce + CRO

Director of eCommerce (with Shopify Expertise)
Remote with a preference for candidates in Miami, FL.
If you live in Miami, FL you will be required to work in a hybid environment.

We are seeking a dynamic Director of eCommerce with deep technical Shopify expertise to lead our eCommerce department. This is a hands-on role responsible for driving growth and delivering a rich digital brand experience. The ideal candidate will manage all aspects of eCommerce initiatives while collaborating with cross-functional teams to optimize our digital presence.

Leadership & Strategy:

• Manage and drive growth for the eCommerce DTC business.
• Build and execute the vision, forecast, and roadmap to support growth initiatives, new channel testing, performance marketing, and LTV opportunities.
• Lead cross-functional alignment across creative, operations, and development teams in support of web and growth initiatives.
• Mentor and retain a collaborative, high-performing team.
  

Technical & Development:

• Develop and customize Shopify websites according to brand requirements.
• Implement best practices for optimal performance, scalability, and security on Shopify
• Create and integrate custom Shopify themes and templates.
• Customize Shopify apps and plugins to extend website functionality.

Optimization & Analytics:

• Collaborate with the marketing team to optimize digital product stories for a strong brand experience and conversion rate.
• Utilize BI tools, A/B testing software (VWO, Convert, Optimizely, etc.), and conduct thorough testing and debugging.
• Optimize websites for SEO and ensure proper implementation of tracking codes.
• Provide and report on testing impact and strategic pivots to increase revenue while driving a premium brand experience.
  

Collaboration:

• Work with the design team to create visually engaging and responsive website layouts.
• Partner with the growth team to leverage marketing channels (SEM, SEO, affiliate, lifecycle, offline, etc.) to improve lead gen, CRO, and traffic allocation.
• Ensure successful project delivery by collaborating with designers, marketers, and project managers.

Requirements

• DTC experience is a must.
• Seasoned eCommerce professional with 6+ years in eCommerce product management and/or general eCommerce management experience.
• Experienced leader with 3+ years managing product or eCommerce teams.
• Strong data and statistical analytical skills.
• Expertise in Shopify and Webflow platforms, including theme development, customizations, and app integration.
• Proficiency in HTML, CSS, JavaScript, and Liquid (Shopify's templating language).
• Strong understanding of UX/UI principles and website optimization techniques.
• Experience with BI tools, amplitude, and A/B testing software.
• Excellent problem-solving skills and ability to work independently and collaboratively.
• Agile and flexible with strong prioritization abilities.
• Strong attention to detail and ability to deliver high-quality work within deadlines.
• Good communication skills to collaborate effectively with cross-functional teams.
• Experience with version control systems (e.g., Git) is a plus.
• Proven experience building, mentoring, and retaining a high-performing team.
• Bachelor’s degree preferred.

Benefits

• Unlimited PTO
• Medical, dental, vision, and life insurance
• Professional development reimbursement
• Wellness reimbursement
• Work with incredible people and grow in your career!

If you are passionate about leading an eCommerce department and possess the required Shopify expertise, we encourage you to apply. Join our team and contribute to delivering outstanding online experiences for our brands.