Director of Marketing

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

The Director of Marketing will play a vital role in leading the marketing team to develop Frida brand-building campaigns, driving awareness with new audience and conversion and affinity among existing customers. The Director of Marketing will guide strategy and see it through to execution, developing strategic approach, identifying creative and media tactics to execute on those strategic plans, taking campaigns to market end to end.  The ideal candidate will be a strategic brand builder with the ability to think and activate creatively, roll their sleeves up to execute and provide leadership to creative and cross-functional partners. Responsibilities to include: 

• Determine the marketing narrative and strategy based in sound strategic and cultural insights, aligned to and pushing forward the brand’s market-leading position.
• Lead the marketing planning process that results in groundbreaking marketing activation, driving cross-functional and leadership alignment.
• Support in the long-term brand goals while generating business results in the short term, based on department KPIs of brand awareness, earned and owned media impact.
• Guide the creative development of projects from ideation to completion, briefing creatives, keeping leadership up to date and presenting work succinctly and professionally.
• Own brand guidelines and ensure consistency of brand design, brand experience, and tone of voice across all channels 
• Prepare and present ideas in a way that excites and inspires leadership, the working teams, and cross-functional partners
• Partner with Brand Management team to create go-to-market strategies for new launches and products
• Determine strategy for each marketing channel and work with marketing team to execute and drive measurable results
• Stay up to date on market trends, technologies, competitors, trade partners, consumer trends, market size and channels of distribution and present key trends internally 
• Be the brand's biggest cheerleader – serving as the brand guardian and key steward of brand standards
• Be a force for positivity, with an entrepreneurial spirit, and a fast and enthusiastic adopter of the Frida way
• Other projects as assigned

What You Will Need

• Bachelor’s Degree in Marketing, Business, or related field
• 8-10 years of marketing communications & strategy experience in an agency setting or consumer-facing company
• A consistent track record of planning and executing integrated marketing campaigns
• Strong cross-functional, creative and agency management experience, with the ability to take a brand strategy and bring it to life across multiple consumer touchpoints
• A strategic yet entrepreneurial thinker with excellent writing and presentation skills
• Ability to think on your feet, problem solve and work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multitasking skills with high attention to detail
• Collaborative problem solver
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director of Marketing, you will work closely with Marketing Activation & Strategy, Creative, Digital, Project Management, and Brand Management teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
• Flexible paid pregnancy and parental leave
• Weekly wellness programming including manicures & pedicures, massages, and carwashes
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
• Exclusive employee product discounts

Requirements

Qualifications & Skills: