Manager, Loyalty & Cobrand

Virgin Red will soon be launching a new cobrand credit card in the US market, with Virgin Hotels and Virgin Voyages serving as key strategic partners critical to the card's success. This newly created role will be contracted through Virgin Red, the card's owner, but will be fully seconded to Virgin Hotels and Virgin Voyages to support their product-related activities.

The role involves everything from planning to executing acquisition and engagement initiatives through Virgin Hotels and Virgin Voyages channels. Beyond managing cross-channel initiatives to meet commercial objectives, this position offers significant opportunity to shape product development and enhance digital customer experiences that drive cobrand card growth.

This is an exciting opportunity to drive the success of a key strategic initiative for the Virgin Companies. Are you passionate about loyalty and looking for your next exciting challenge? Then this is the role for you!

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.

Tell me more

• Drive end-to-end delivery of Virgin Hotels and Virgin Voyages marketing initiatives from initial briefing through regulatory approval, sign-off, and launch across digital platforms.
• Oversee Co-brand workstreams and stakeholder management, including tracking deliverables and removing obstacles to execution of the marketing plan.
• Serve as Virgin Hotels' and Virgin Voyages’ key representative in cross-Virgin company meetings and joint marketing planning sessions.
• Monitor and analyze Co-brand performance metrics in Virgin Hotels' and Virgin Voyages’ channels, leveraging insights to enhance marketing effectiveness
• Lead digital channel optimization initiatives, including instant card issuance programs, using data-driven insights to maximize card acquisition opportunities.

What you’ll need

• Proven background in growth delivery, with strong preference for experience in travel loyalty or financial services sectors.
• Familiarity with co-brand partnerships, with the ability to navigate complex legal considerations.
• Demonstrated expertise in CRM (Customer Relationshoip Mangement) and digital strategy.
• Demonstrated expertise in project management, including coordinating deliverables, managing timelines, and driving multiple workstreams simultaneously.
• Track record of developing and executing marketing plans that deliver significant commercial results, particularly in a matrix organization.
• Strong communication skills with proven ability to write briefs, convey ideas, and set clear expectations with both internal and external stakeholders.
• Exceptional relationship building abilities across all organizational levels, demonstrating success in managing diverse stakeholder partnerships.
• Ability to adapt to occasional travel requirements.

The extra details

Location: Our Virgin Hotels' and Virgin Voyages’ Miami, Florida hubs & your home space
Salary: $95,000 - $115,000, depending on experience.

Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.

Closing date: 25 November 2024

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know. 

Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!