Senior Manager, Sales Planning

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is looking for a Sr. Manager of Sales Planning to join our team and develop and implement the channel go-to-market strategy for assortment, merchandising, pricing, and shelving. Responsibilities to include: 

• Supports the Go-to-Market channel strategy by providing category trends and channel sell-in guidance to Sales leadership
• Collaborates with Brand & Field Sales to develop line review, category review, and joint business planning materials
• Partners with Finance & Sales Planning leadership to build the national sales trade budget that enables promotional and account planning
• Leads the development of pulse period strategies across multiple brands
• Leads the development and implementation of retailer category strategies by providing category insights to retail partners
• Responsible for leading strategic category shelving insights that drives growth by identifying opportunities to improve in-aisle shelving flow, maximizing space to sales and in-store experience
• Other projects as assigned

What You Will Need

• Bachelor’s Degree or higher required 
• 5+ years of experience in Sales Planning or Category Management
• Experience in category selling/negotiations and Customer Business Planning
• Strong analytical skills, with the ability to interpret complex data and make data-driven recommendations
• Excellent communication & interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders
• Experience in conducting category research and navigating category management tools
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Advanced proficiency in Excel and Power BI

Who You Will Work With

Frida is an organization that values collaboration and community. As the Sr. Manager of Sales Planning, you will work closely with Finance, Sales, Marketing, Operations, and Brand Management teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
• Flexible paid pregnancy and parental leave
• Weekly wellness programming including manicures & pedicures, massages, and carwashes
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
• Exclusive employee product discounts

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy