Senior Social Analyst (Account Director level)

Senior Social Analyst (Account Director level)

Note: Open to candidates across major US markets but a preference for talent currently located in Atlanta as this role will be based in Burson's Atlanta office and will include on-site client meetings at the Coca-Cola Company HQ offices.

The Role:

Burson is looking to hire a Senior Social Analyst (Account Director level) to join our Social Listening and Intelligence Analytics team to support several Fortune 50 clients in the tech, audio media, telecoms, and CPG industries including the iconic Coca-Cola Company.

The ideal candidate will be client-facing and have a strong understanding of social media listening, issues and reputation management, cultural and competitor trends, analytics reporting, excellent research and writing skills, and overall, understands the importance of building strategies to support integrated campaigns, with a passion for turning data into stories.

If you are passionate about social analytics & strategy and have an interest in working for Burson, one of the largest global PR Agencies on iconic Fortune 50 brands, we want to speak with you.

Responsibilities:

• Work with the most globally recognized companies in the world, providing social listening, reputation management, intelligence, and strategy to transform brands, captivate audiences and contribute to the world’s most innovate work.
• Will be working heavily on Consumer Brands/Beverage Industry and/or Corporate Reputation Issues driving culture from both a micro and macro perspective
• Dive in headfirst into the client’s day-to-day opportunities and challenges, standing shoulder-to-shoulder with them as one team in a dynamic and fast-paced team environment
• Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines
• Proactively deep dives into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for team to deliver data-led findings in a way that makes sense for each brand
• Generate actionable insights using various data sources.
• Monitor social channels and analyze company, consumer, and trending conversations.
• Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to then develop and execute creative digital and social media content and iconic campaigns. from our insights.

Qualifications (Experience that contributes to your success):

• 5+ years of relevant work experience in social media with both a strategic and analytics background, familiarity with listening, analytics, and strategy combined with issues & crisis experience ideally in an agency environment
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious
• Keen eye for data trends and the ability to investigate and extract insights and stories
• Excellent written and verbal communications skills
• Ability to work on a team and mentor junior level team members
• Experience leading project teams with ability to handle multiple high priority projects simultaneously (across multiple brands)
• Strong MS Office knowledge including Excel (pivot tables and Macro knowledge a plus), Power BI, and PowerPoint.
• Proficient understanding of social listening particularly with experience using Sprinklr for analytics, in addition to other Boolean Language and platforms, like Brandwatch, Tubular, and Newswhip.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
• Second language fluency in Spanish, Portuguese or French is a plus

Perks of working at Burson:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found Here.

About Burson:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com.

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