Vice President of Foodservice Sales

Job Summary: 

The Vice President of Foodservice Sales is responsible for leading the execution of the company’s strategy to drive new revenue growth with FFP’s food and beverage products through new and existing broadline and specialty distributors, non-commercial operators, and group purchasing organizations across North America.  Leads a hybrid sales team comprised of 7 regional sales managers and one broker.

Primary Responsibilities:

• Drive for Results – consistently deliver assigned metrics for new revenue growth management KPIs as determined by the company
• Channel Strategy & Customer Prioritization
• Develop strategies and performance metrics for key segments and customer groups. Identify and develop new business opportunities and relationships which results in the achievement of increased revenue and profitability.
• Segment customers into optimal books of business to build a sustainable market coverage model, incorporating fact-based and strategic insights to assess gold/silver/bronze classification and corresponding resources.
• Customer Engagement - Build positive relationships with strategic customers across the enterprise (Merchandising, Sourcing, R&D, Marketing, etc) to create long-term value and new business opportunity.
• Field Execution - Drive best-in-class execution at field level through performance management mindset of regional sales team and broker partners. Responsibilities include advising on overall route to market strategy, agency partner selection and management.

• Revenue Management - Lead Foodservice Sales team to achieve the best and most profitable sales opportunity pipeline in the marketplace. Collaborate with Marketing & Finance on pricing, trade, and upsell/cross-sell initiatives.  Influences across internal business functions to exploit new opportunities and bring desired product solutions to market.
• Talent Development - Lead the recruitment, motivation, and development of professionals who can deliver sustained revenue growth. Instill a culture of accountability, empowerment, performance, and teamwork to achieve the goals of the organization.
• Operational Excellence – Ensure alignment of business performance with cross-functional partners through participation in Integrated Business Planning/ Sales & Operations cycle, Business Planning, and Management forums. Act as the Customer expert in multi-year strategic planning and development of annual operating plans.

 Additional Responsibilities

• Act as the primary point of contact for customer issue resolution.  Works with internal stakeholders and cross-functional team members to resolve issues
• Effectively plans and monitors use of T&E and Marketing/Trade Spend Budgets
• Attending key distribution and non-commercial customer conferences, meetings, and business reviews.
• Perform other job-related duties as assigned.

 Key Attributes

• Ability to bring outstanding interpersonal skills (with excellent oral and written communication), strong intellect and problem-solving skills to any discussion with colleagues and/or customers.
• A track record of leading and developing next talent for broader roles and responsibility
• Demonstrated ability and willingness to manage a large geographical territory.
• Willing to travel up to 40% of time across North America
• Demonstrates sound judgment, integrity, and business ethics; shows consistency among principles, values, and behaviors; promotes mutual respect for employees, customers, and communities; builds trust with others through authenticity and follow-through on commitments.
• Leads the business in optimizing both profit and competitive standing based on a clear vision of the market, customer needs, and adherence to company values.
• Acts quickly and decisively to adjust and mobilize the organization to enhance competitive performance.
• Manages through ambiguity to maintain focus on business priorities.
• Promotes delegation of decision-making and teamwork to leverage the collective capabilities of the entire organization.

Requirements

Minimum Qualifications

• 10+ years of experience in senior commercial roles and demonstrable success in driving revenue growth through leadership of direct sales teams and brokers
• Extensive foodservice industry knowledge, with Direct, Broker, and Hybrid sales management experience required.
• Strong sales planning skills and experience with enterprise CRM systems

Benefits

• Medical, Dental, Vision, and Prescription Drug Insurance effective on the first of the month following start date
• Health and Wellness Incentives
• 10 Days of PTO
• 9 Paid Company Holidays
• 5 Personal Days
• 401(k)
• Health Savings Account (H.S.A.)
• Long-Term and Short-Term Disability
• Life Insurance
• Accidental Death & Dismemberment (AD&D)
• Employee Assistance Program (EAP)