Growth Marketing Manager

SUMMARY: 

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is on the lookout for a dynamic and analytical Growth Marketing Manager. We embrace a remote-friendly work environment, valuing high-quality collaboration and a courageous spirit that drives innovation. If you're ready to take on a pivotal role in accelerating our customer acquisition program and shaping brand awareness, we invite you to join our team.

As a Growth Marketing Manager at Groundfloor, you'll play a key role in executing a high-impact initiative to drive brand awareness and customer acquisition. You'll be responsible for implementing strategies, analyzing performance, and presenting results to executives. With a "Growth Hacker'' mindset, you'll be encouraged to explore new channels and take bold swings on campaign concepts.

If you are a highly organized, creative thinker with a proven track record in growth marketing, passionate about results, and eager to contribute to a fast-growing and scaling environment, we encourage you to apply. Join Groundfloor and be a driving force in our journey towards unprecedented success!

THIS JOB MIGHT BE FOR YOU IF: 

• You have an adventurous spirit and curious mindset and are  willing to try new approaches and learn what marketing techniques and channels work best for our audience.
• You are a creative thinker with a growth hacker mindset, able to generate new ideas and strategies.
• You have a proven track record of translating business objectives into innovative strategies for growth.
• You love to collaborate with product and design teams to maximize your impact.
• You have a deep understanding of digital marketing channels, strategies, and trends, especially funnel optimization.
• Combination of creative, strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible
• Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution
• Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment

A DAY IN THE LIFE: 

• You will be the go-to resource to grow our user base and brand awareness.
• Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives.
• Partner with our Growth Product team to improve our funnels from lead to starting onboarding while product owns onboarding to customer conversion.
• Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth.
• Along with planning and executing marketing efforts that drive customer acquisition, onboarding, and engagement across multiple audiences and product types, you will rigorously track campaign performance to continually raise the bar.
• Partner closely with marketing teammates to continuously create, evaluate, and update content for social channels, digital ads, email campaigns, and web properties.
• Engage in constant interaction with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activity.
• Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).
• Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.
• Design and execute impactful marketing campaigns that resonate with target audiences, ensuring the content is relevant, engaging, and tailored to the specific needs and interests of each account.

Requirements

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 5+years of experience in performance and/or growth marketing and managing paid search and social media campaigns.
• Experience analyzing data and creating visualizations to showcase your results and impact and course correct as needed.
• 3+ years in Fintech and/or Financial Industry/ Alternative Investments. 
• Experience with A/B testing, SEO, marketing automation, analytics platforms, and managing paid campaigns is a plus.
• An independent self starter who is prepared to propose ideas, run with them, and iterate on them until they are successful.

Benefits

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About GROUNDFLOOR

Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to give everyone the ability to build wealth in real estate. To date, GROUNDFLOOR remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 7,700 public shareholders and is 30 percent customer-owned.