Marketing Manager

Rockstar has been retained to recruit for a data-driven e-commerce management and consulting firm with offices in New York, Seattle, and Atlanta. Founded by former Amazonians, the company partners with brands to develop and execute integrated omni-channel sales strategies. The firm serves a global clientele spanning the United States, Canada, Mexico, United Kingdom, European Union, India, China, Japan, and Australia.

Our client is looking for a skillful marketing professional to join their exciting and fast-paced Marketing Team. Ideal candidates are data-driven creatives with experience leveraging multiple forms of media to deliver engaging consumer experiences and drive sales growth.

The Marketing Manager will work primarily in digital advertising and site merchandising in furtherance of their clients’ e-commerce businesses. He or she will work closely with management and external project managers to draft copy and consumer content, design digital consumer experiences, create and manage digital advertising campaigns, craft ad budgets and phasing schedules, as well as provide performance reporting and analysis.

This role will have close communications with and exposure to the firm's founder, along with the head of Marketing, and is a prime position for an ambitious professional who is looking for a role that has high visibility and potential for growth.

What You’ll Do

• Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms
• Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls
• Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth
• Craft advertising budgets and campaign phasing schedules with senior management to ensure that clients reach their sales goals while maintaining profitability
• Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders including clients and senior management

Requirements

• Bachelor's degree in Marketing, Business or other closely related major
• Strong quantitative and analytical skills
• Proficiency in marketing data analysis with Excel
• Excellent written and oral communication skills
• Proactive team player that welcomes challenges and leadership responsibilities
• 2-5 years experience managing PPC and display ad campaigns to drive brand awareness and sales conversions
• Experience drafting copy and content for consumer facing websites, landing pages or email campaigns
• Experience interfacing with clients and communicating deadlines and expectations

Preferred Skills

• Proficiency in graphic design with Adobe Photoshop and Illustrator
• Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
• Proficiency with HTML and CSS
• Proficiency with SQL
• Experience actively managing campaigns on the Amazon Advertising, Google AdWords, Facebook Ads, and/or Adobe Marketing Cloud platforms.