Vice President (VP) of Marketing

Description

Spa Sydell Integrative Aesthetics is a well-established leader in the personal care industry, known for our commitment to innovation and exceptional client care. With a focus on creating a welcoming and effective environment, we are looking for a visionary and strategic Vice President (VP) of Marketing to lead our marketing efforts and drive growth across our expanding locations.

The VP of Marketing will be responsible for creating and implementing comprehensive marketing strategies that effectively differentiate Spa Sydell in the marketplace. This role requires a mix of creative vision and analytical prowess to ensure the brand resonates with our target audience and drives revenue.

Job Description:

• Develop and execute innovative marketing strategies aligned with overall business goals.
• Oversee brand management and ensure consistent messaging across all channels.
• Lead market research initiatives to identify trends, competitive landscape, and target demographics.
• Manage a high-performing marketing team, providing guidance and professional development.
• Collaborate with the executive team to set marketing budget and KPIs.
• Drive digital marketing initiatives, including social media, email marketing, and SEO/SEM.
• Build and maintain relationships with media partners and public relations agencies.
• Analyze and report on the effectiveness of marketing campaigns and adjust strategies accordingly.

We are looking for someone who embodies our core values: Perseverance, Integrity, Positive Attitude, Growth, Respect, and Guest Satisfaction.

Schedule: Full-time with some flexibility.

Requirements

Job Requirements:

• Proven experience in a senior marketing leadership role, preferably within the wellness or beauty industry.
• Demonstrated ability to develop and execute successful marketing strategies.
• Strong analytical skills with the ability to interpret complex market data.
• Exceptional leadership and team management skills.
• Excellent communication, writing, and presentation skills.
• A strong understanding of digital marketing platforms and analytics tools.
• Creative thinker with a pro-active approach to problem-solving.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.