Acquisition Manager

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for an Acquisition Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

The Mission of the Acquisition manager is to bring Feeld to an ever-growing potential audience.

As the Acquisition Manager, you will maximizing the value and ROI of existing acquisition channels, balancing optimization with overall creative and campaign strategy. Simultaneously, you will test and explore new potential channels for acquisition to continuously push our program to new heights.

This role will report directly to the Director of Growth and ensure all experiments and public-facing creative are aligned to Feeld’s long-term vision.

What you will do:

• Manage and optimize advertising campaigns, including display/programmatic, search, paid app campaigns, and landing page optimization.
• Ownership of all pay-to-acquire channels such as affiliates, and ongoing expansion & optimization of affiliate partners and networks.
• Generating new ideas and channels for acquisition and running timeboxed tests on them. Some examples of these channels are mailers, television, billboards (OOH), online newsletters, radio, and more!
• Working with internal business functions to find collaborative acquisition opportunities through both existing channels & networks (e.g. social) and partnerships.
• Leverage existing products (in-app, website) to find new ways to generate top of funnel demand, such as creating stand-alone websites for lead capture, referral programs, and more.
• Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
• Measure and report on the impact of projects and collaborate to scale efficient levers
• Work collaboratively with the marketing and creative team to align messaging and visuals to our larger campaign themes
• Monitor and report on key performance metrics, including customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and lifetime value (LTV) to assess campaign effectiveness and overall business impact.
• Analyze and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization
• Oversee relationships with external partners and agencies, as well as collaborate cross-functionally, to successfully execute campaigns. This includes budget allocation, creative & copy development, conversion tag and product feed management, and A/B testing.
• Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.

Requirements

About you:

• 5+ years of experience across acquisition
• Direct experience handling paid search channels and optimizing them (AdWords, ASA, etc.)
• Analytical rigor
• Left-brained and right-brained simultaneously - able to balance both creativity and data
• Excellent verbal and written communication skills
• Experience across a wide array of digital marketing channels (SEO, CRO, Paid, social, etc.). Running App install campaigns, paid search, and affiliate are a plus.
• Strong Data-led decision making and analytical skills, ideally with experience using cutting edge data tools (Holistics, Amplitude, Google Analytics)
• Creative and empathetic thinker; you always think customer first
• You thrive in fast-paced environments and can adapt quickly to shifting priorities
• Ability to work collaboratively and gather resources in unclear environments

Bonus points:

• Experimentation experience, with a proven track record of designing and executing a testing roadmap
• Have worked on a Growth or product team in the past

Benefits

About us:

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld:

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at [email protected].

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing and happiness of our members and colleagues. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• Company retreats

Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture.

We strive for complete openness of information within the organisation and for enabling honesty on our platform. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.

That is why we offer:

• Open and transparent base salary ranges
• At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £60,000 GBP per year.
• The total cash compensation for this role is determined by Level and Step, as well as geographic location, but we estimate that this role can earn between $130,000 - $160,000 USD based on the requirements listed in this job description.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feeld, download our app (available on iOS and Android).