Digital Marketing Manager

As the Group Digital Marketing Manager for Riverside, you are tasked with elevating the organizations’ digital presence by crafting and disseminating compelling digital content and campaigns. Your work will support national and regional initiatives, drive lead generation, amplify MQLS, and ensure that messaging is coherent and impactful.  Collaboration with the product team, field marketing and the national campaign manager to adapt messaging and create unique assets is key.  

 In this role you will get to: 

• Develop and maintain engaging content across various platforms, including website, landing pages, and social media channels.  
• Ensure alignment of digital content with Riverside’s product and solutions messaging strategy. 
• Develop benchmarks for website and social engagement.  Monitor audience engagement metrics and adjust content to optimize campaign performance and drive conversions, increase engagement on each platform quarter over quarter. 
• Develop and deploy impactful digital content across multiple channels that enhances engagement and supports both national and regional campaign objectives 
• Analyze campaign performance using HubSpot to determine benchmarks and optimize strategies and improve engagement  
• Collaborate with the team to design digital campaigns and assets to move leads to MQLs. Utilize analytics to track leading indicators and monitor engagement at each stage of the journey.  Develop a reporting dashboard to track effectiveness of campaigns and to understand conversion rates. 
• Provide insights and recommendations for improving the effectiveness of the customer journey, focusing on enhancing awareness, consideration, and conversion rates.  
• Innovate digital marketing strategies to capitalize on emerging trends and technologies. 
• Launch pilot programs using new digital platforms or technology (Including AI), evaluating their effectiveness for broader adoption 
• Implement a learning program for marketing team, focusing on emerging trends and digital tools.   
• Increase audience reach though innovative digital marketing tactics, measured by analytics and engagement metrics. 

 Disclaimer 
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary. 

Requirements

• At least 5 years of experience developing engaging digital content across multiple platforms. 
• K-12 Education experience 
• Proficient in HubSpot 
• Analytical experience to measure campaign/marketing program effectiveness 
• Ability to effectively adapt messaging for various digital platforms. Maintain coherence and impact of messaging across channels.    
• Ability to develop adaptable content including emails, landing pages, social media posts, and webinars.  
• Experience in establishing and maintaining a shared digital asset library that can be easily updated and shared cross-functionally. 
• Ability to develop assets that drive leads to MQLS and support customer journey progression.  
• Understanding of customer journey to benchmark and improve lead to MQL conversion rates. 
• Ability to use analytical insight to track engagement at each stage of the customer journey, understanding drop off spots and making actionable recommendations to increase conversion rates throughout the funnel. 
• Experience developing reporting dashboards that measure campaign effectiveness and conversion rates. 
• Innate curiosity regarding new marketing platforms and technologies along with AI. 
• Experience piloting/implementing new digital platforms and technologies. 
• Ability to evaluate effectiveness of emerging trends for piloting/implementation. 

Physical Requirements for this position 

• Remote 
• Up to 10% travel for off-site team meetings 
• May require stationary positions (sitting or standing) for extended periods. 

Benefits

• Medical, Dental, and Vision plans  
• Company paid basic life and AD&D insurance  
• Company paid short-term and long-term disability  
• Supplemental life insurance options  
• Company paid Employee Assistance Program (EAP)  
• Retirement plan with discretionary company matching  
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
• Premium subscription to Calm for employee and dependents 
• Company paid time off (PTO)  
• 13 named holidays, 2 floating holidays, and 4 early-release half days 
• Flexible work arrangements  
• Work-from-home expense reimbursement  
• Tuition Reimbursement Program  
• Company orientation and 30/60/90 Day Onboarding 

Salary Range: $90,000-$120,000 per year *Exact compensation may vary based on skills, years experience.

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

 Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.