Director of Demand Generation

We are looking for a highly skilled and data-driven Director, Demand Generation, to lead our content and SEO teams and unlock the next phase of growth for Hubstaff through scalable lead acquisition strategies. This full-time role is 100% remote and reports to the SVP of Marketing. The Director of Demand Generation will be pivotal in accelerating our growth by driving inbound marketing efforts, expanding into new paid acquisition sources, and optimizing the buyer journey across the funnel. If you love your charts up and to the right and geek out on all things marketing, we’d love to have you!

What You’ll Do:

• Strategic Demand Generation: Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives
• Team Leadership and Development: Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture
• Content Strategy: Drive the creation and optimization of content that attracts, engages, and converts our target audience
• SEO Strategy: Collaborate with the SEO team to develop and implement SEO strategies to improve organic search rankings and drive organic traffic
• Lead Nurturing: Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads
• Performance Media: Partner with performance media agency to create and optimize efficient and effective paid search, paid social, display and video campaigns that can accelerate customer acquisition
• Paid Acquisition: Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs
• Data-Driven Decision Making: Utilize data analytics to measure, optimize, and report out on the effectiveness and ROI of demand generation campaigns
• Collaboration and Accountability: Manage relationships with external consultants, vendors, and contractors to ensure timely and effective execution of demand generation initiatives

Requirements

What You Should Have:

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 7 years of experience in demand generation, inbound marketing, or related roles, with at least 3 years in a leadership position
• Strong understanding of SEO principles, content marketing strategies, and lead generation tactics
• Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.)
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions
• Experience managing and collaborating with external consultants, vendors, and contractors
• Preferable to have proven experience in B2B SaaS marketing, a ideally within a product-led growth company
• Excellent communication, leadership, and project management skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Benefits

Hubstaff is a fast-growing B2B SaaS product in its growth stage. Our overarching vision is to empower people to have their most productive workday. Catering to companies with remote teams, we specialize in crafting tools for businesses across various sizes and industries. With a global team exceeding 100 individuals spanning over 30 countries, we're dedicated to nurturing a remote culture that thrives on healthy relationships among coworkers. From sharing personal interests and adventures in our lively Slack channels to organizing remote and in-person retreats, we prioritize both camaraderie and productivity. At Hubstaff, we maintain a strong work ethic and hold ourselves to high standards, taking immense pride in our contributions and expecting the same from others.

At Hubstaff, you'll have the opportunity to make a significant impact, driving innovation and shaping the future of remote work solutions while working alongside a talented and diverse team committed to excellence. Additionally, Hubstaff offers robust career paths and numerous opportunities for professional growth, where you can expand both your skills and responsibilities, advancing your career in exciting new directions.

• We are looking for someone based in the U.S.A. for this particular position.
• This is a fully remote position, and the professional can expect a good range of flexible working hours in their day-to-day work. Providing a good work-life balance to our professionals is part of our core values. Some of the other benefits our employees in the U.S.A. can expect at Hubstaff are 25 days of PTO/year, access to good private medical insurance, 401k, annual bonuses to cover expenses with equipment or training, annual salary increases (performance reviews), annual bonuses (based on reaching specific goals), among others.
• This is a Full-Time and exempt employment position. The annual salary ranges between $145K and $175K USD (based on experience, performance, and skills demonstrated throughout the hiring process).
• We get the whole team together on our Annual Retreats to have fun while traveling and getting to know each other! So, while 2020 had us virtually meeting because of the pandemic, we met in person in the Dominican Republic in 2022 and in Mexico in 2023, and we are now preparing an outstanding in-person retreat in Spain for this year, 2024. Ready to join us?

Curious? You can find more about what it's like working at Hubstaff from the perspective of our team members here. You can read more about us on our website, and learn more about our history and work philosophy on our blog.