Director of Sales

Well, hello there 👋

Screencastify is a leading educational technology company dedicated to improving communication and learning outcomes with video. Our primary focus is on the K-12 education sector in the United States and we are critical in helping scale a teacher and improve student outcomes all while being an easy to use solution. Screencastify is used by over 15M people and is seeking a dynamic and results-oriented Director of Sales to join our Squad!

Working at Screencastify

At Screencastify, we are results focused and here to improve education globally. This isn’t an easy feat but it is important for our future. We value accountability, commitment, and speed. We take our responsibility to our customers very seriously, so when we miss a deadline or slow down, it matters. 

We’re a competitive culture and strive for speed and innovation. We are problem solvers, don’t point fingers and rather enjoy working together to bring solutions to the forefront.

We love a challenge and pushing the world forward with creativity, ingenuity and out of the box thinking. People are everything and we want to work in a company of deeply good people who treat their colleagues exceptionally well. Rule #1: Be a good person.

About this role

We built the simplest and most reliable edtech solution in the world, but that’s only the beginning. Our near future is full of ambitious new goals, features, and products that will enable us to further improve how we provide service to our users and accelerate our already fast growth.

We’re looking for a motivated and experienced sales professional with a passion for educational technology and a proven track record of success to join us in our mission to transform education through innovative solutions. As the Director of Sales, you’ll report directly to the CEO, playing a key role in shaping our sales and marketing strategies.

What you'll do:

Go To Market Ownership (Sales and Marketing):

• Own the full sales and marketing lifecycle with the goal of increasing revenue through effective strategies.
• Align marketing initiatives to closed revenue.
• Leverage B2C demand into B2B sales.
• Create a consistent outbound sales and marketing motion.
• Identify low cost of sales opportunities along with PLG initiatives.

Team Leadership and Coaching:

• Lead and inspire the sales and marketing teams, providing guidance, deal coaching mentorship, and constructive feedback.
• Implement coaching strategies to enhance the performance of the sales and marketing teams, fostering a collaborative and high-performance culture that drives increased sales, win rates and competitive wins.

Entrepreneurial Selling:

• Take an entrepreneurial approach to sales, actively participating and improving the development of messaging, value proposition, and competitive objection handling.
• Innovatively adapt sales strategies to meet the evolving needs of the K-12 education market.
• Take ownership of personal sales quota and consistently achieve or exceed targets.
• Demonstrate a strong understanding of the K-12 education market, identifying and capitalizing on opportunities for individual account growth.

Strategic Planning:

• Work closely with the executive team to develop and execute strategic sales plans aligned with the company's overall objectives.
• Drive initiatives to penetrate new accounts and expand the company's market share within the K-12 education sector.
• Align our messaging and value proposition with sustainable budgets.

Metrics and Reporting:

• Establish and monitor key performance indicators (KPIs) related to new account acquisition and overall sales growth.
• Provide regular, detailed reports to the CEO on individual and team performance, identifying areas for improvement and success.

Cross-functional Collaboration:

• Collaborate with product development, and customer success teams to ensure alignment of sales strategies with company-wide initiatives.
• Act as a liaison between the sales team and other departments to foster a cohesive and collaborative work environment.

Requirements

You're perfect for this role if you:

• Have proven experience as a successful Sales and Marketing Director, preferably in the K-12 education technology sector.
• Possess a strong understanding of the K-12 education market, including trends, challenges, and competitor landscape.
• Consistently meet and exceed individual and team sales quotas.
• Demonstrate exceptional leadership and coaching skills with a track record of building and developing high-performing sales teams.
• Bring an entrepreneurial mindset with the ability to contribute to the development of sales strategies and adapt to market changes.
• Have excellent communication, negotiation, and interpersonal skills.
• Are a self-driven problem solver with a results-oriented approach.

This is a Chicago-based hybrid position with 3 days a week in the office.

Benefits

• Competitive compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.

• 401k & Profit Sharing plan. We want to invest in present you and future you, which is why we offer a generous 401k match + Profit Sharing plan.
• Flexible time off (FTO) policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
• Parental leave. Generous paid time off for parents to bond with the newest addition to their family!
• Medical, dental, and vision insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership
• Divvy bike membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.

At Screencastify, we foster an inclusive, supportive, fun, and challenging team environment. We value having a team that is made up of a diverse set of backgrounds and respect the healthy expression of diverse opinions. We embrace experimentation and the examination of all kinds of ideas through reasoning and testing. Come join us as we continue to change the world through video.

Screencastify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.