Freelance Paid Media Manager

Ragtag bunch of hooligans seeks a freelance paid media jack-of-all-trades.

About the job:

The Freelance Paid Media Manager is a strategic thinker who can jump right into the work and help our clients' brands drive engagement and sales through social and digital channels.

They’re experts in understanding the ins and outs of paid media and translating data into big picture thinking. Spotting trends and helping our clients and creative teams capitalize on them comes second nature. Above all - they can easily translate actual data into words and make our clients understand what's going on in the digital world.

The Freelance Paid Media Manager loves numbers, problem solving and optimizing, optimizing, optimizing.

Requirements

About You:

• Self-starter, skilled multi-tasker who can juggle many client projects simultaneously with little oversight

• Strong attention to detail and organizational skills, paired with clear verbal and written communication
• Possesses an unrivaled proactiveness and hustle 
• Analytical by nature; has strong problem-solving skills
• Knowledge and passion for all things digital/social
• Social Media black belt - expert user of organic social media platforms including Instagram, TikTok, Pinterest, Meta and the up-and-comers
• Google black belt - continually developing expertise in Google Analytics, Google AdWords, and SEO
• Comprehensive understanding of digital technology and terminology 

About the Day-to-Day:

• Manages campaign strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors)
• Collaborates with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms 
• Collaborates with media buying agency to execute and optimize paid campaigns across all platforms (Including being the subject matter expert on search for our internal team/clients; retailer media expertise is a plus)
• Leads monthly client reporting calls and internal meetings 
• Communicates campaign performance, insights, and recommendations to account management team, strategy team, creative team, and clients 
• Keeps up to date reporting dashboards and inputs key insights regularly 
• Analyzes KPI’s and provides recommendations for account improvement, across channels
• Provides thought leadership, strategic development, and deployment of campaigns across social and digital owned properties 
• Performs paid media channel audits, makes recommendations, and stays up to date on best practices
• Seeks to spot trends and help our clients and creative teams capitalize on them
• Interprets key insights and lessons for monthly client reports
• Makes recommendations to improve clients’ site sales, including site improvements, email strategies, etc.

Additional Qualifications:

• A degree in media, marketing, communications, or related field; or equivalency in experience
• 4+ years paid media strategy, planning and buying experience in the digital and social space 
• Experience working with CPG brands and paid search is mandatory; retailer media experience is a plus
• Certifications in Google Analytics, Google AdWords, Social Media Platforms, Email marketing, and SEO are a plus 

We like to meet freelance candidates and build relationships for current and future projects. Pay rate is dependent on experience and hours/length of the project.

Benefits

About SRW:

A ragtag bunch of hooligans who just might be onto something, we quit agency life to help a broad range of clients do the same. We specialize in building and growing communities through content - specializing in the healthy food industry. We create and deliver these campaigns from concept to distribution, and earn consumer and media attention for our clients by creating useful experiences for their specific audiences.

Our culture doesn’t come from a book, it’s intrinsic to who we are. We believe people are more than one thing and we abhor the phrase “that’s not my job.” We are compassionate and fun to work with. We are adaptable. We ask (lots of) questions and listen to the answers. We do good work with and for good people. We work hard and have fun.

SRW Agency, a C.A. Fortune Company, offers equal opportunities for employment and advancement to all applicants and employees. Employment decisions are based on the principles of equal opportunity, individual qualifications, and merit. We believe the best creative ideas and results come from diverse perspectives that share a purpose. Why? Because, it reflects our values and makes good business sense. And we care: about each other, the work, and the world around us.

Learn more about us at srw.agency