Marketing Design Specialist - Remote

About Roadpass:

Roadpass Digital revolutionizes road-based travel and outdoor tourism through innovative products and services. We aim to empower travelers who love exploring the outdoors and are always ready for their next adventure. Our brands include Campendium, Roadtrippers, and Togo RV.

Roadpass makes those experiences more accessible and more memorable by making it easier than ever to hit the road.

We empower travelers and businesses that understand the outdoors are meant to be explored, that roads are meant to be driven, and that your next adventure is right around the corner.

Millions of travelers have discovered the benefits of Roadpass brands and the ability to make it easier to own and maintain recreational vehicles, which help them discover, book, and navigate road trips.

• Roadtrippers is the #1 road trip planning tool. Roadtrippers helps people discover the world around them in an entirely new way by streamlining discovery, planning, booking, and navigation into an engaging and intuitive process.

• Campendium is a camping app that helps traveling families, couples, and soloists find an ideal campsite, verified by an entire community of campers. Features include map overlays for cell coverage and public lands so you can always find the perfect campsite. Campendium is free to use and will change how you find a place to call home for the night.

We are excited to be named one of the Best Places to Work in 2024 by Purpose Jobs 🚀

We value our people and are committed to creating a healthy and fun culture for our team. We're #hiring and looking for talented folks. Let's talk if you want to join a top tech company!

Role Overview:

This Marketing Design Specialist is responsible for overseeing all aspects of graphic design requests for the Marketing department, including email templates, special offer key art, website/WordPress design, website and in-app pop-ups/banners, paid social ads, E-newsletters, digital ads, and other marketing-related design projects as needed. This position will play a pivotal role in maintaining our brand's consistency and visual identity while driving the development of high-quality graphics that support the company’s mission and goals.

Where You're Located:

Candidates for this role will be based in the United States and work remotely.

Requirements

• Help develop, implement, and maintain refreshed brand guidelines to ensure consistent brand representation across all channels.
• Collaborate with cross-functional teams to conceptualize and execute design projects from ideation to completion according to the approved project brief. 
• Lead the design process and advise best practices and optimizations to improve marketing performance.
• Develop and execute design strategies that support marketing and promotional campaigns, product launches, and brand initiatives.
• Prepare rough drafts, present ideas, and implement feedback as requested.
• Ensure projects are completed on time and delivered by requested deadlines, including being available during business hours with limited after-hours availability as needed.
• Stay abreast of design trends, industry best practices, and competitor activities to continually enhance the brand's visual communication.
• Work collaboratively with the marketing team, product team, and other stakeholders to align design efforts with business objectives.
• Identify continuous improvement opportunities for enhancing existing design, improving brand consistency, and leveraging new design tools, formats and technologies.

Experience:

• 2-4 years of professional design experience or relative experience

• Strong Project management skills, with the ability to prioritize and meet deadlines while maintaining exceptional attention to detail. 

• Understanding of branding principles, visual communication, and design trends.
• A strong eye for visual composition.
• Knowledge of layouts, graphic fundamentals, typography, print, and web.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to work creatively, balance multiple projects from conception to completion, and deliver timely results in a fast-paced remote working environment 
• Great multitasking skills and ability to work independently. 
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, WordPress, and other graphic design tools (Preferred)
• Experience  with HTML and CSS (Preferred)

Benefits

• Flexible Time Off & 16 Company Paid Holidays: We believe this is a partnership. We trust our employees to build their own time-off schedules and encourage our teams to take time for their well-being.
• Collaborative & Inclusive Culture: Our employees work in small, self-organized, and cross-functional teams that determine the best tactics to support the vision and strategy set by leadership. We encourage and welcome all ideas, taking an agile approach to creating an amazing product.
• Growth Opportunity: Through hands-on learning and development, the opportunities are endless.
• Focus on Well-Being: We pride ourselves on offering numerous benefit options to fit best the needs of our employees and their families, including domestic partners. Benefits include medical (PPO & HDHP-HSA), dental, vision, flexible spending account, commuter benefit, discount programs, life & disability insurance, and accident insurance. We also offer a 401k program with company match and paid parental leave.
• Live your Passion: We believe in living our mission and vision. As members of our team, our employees enjoy a lifetime subscription to our products. This is in addition to our Work-Detoured benefit, which encourages and reimburses our team to live our brand by enjoying the outdoors.

Roadpass Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and high-performing workplace culture. We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.