Patient Marketing Associate

About Lumata Health:

Blindness is a devastating—but largely preventable—consequence of poorly managed chronic eye diseases like glaucoma, diabetic retinopathy, and age-related macular degeneration. These debilitating diseases are expected to double between 2020 and 2050, outpacing the capacity of providers and contributing to the rising cost of eye disorders in the US, which already exceeds $99B in direct medical costs annually. In over 95% of cases, disease progression can be slowed or stopped, preserving vision and extending healthspan. But doing so requires tailored, timely, and intelligent engagement throughout the patient’s lifelong care journey. That’s where Lumata comes in.

Lumata Health is leading the way in leveraging data-driven virtual care management to address this large and rapidly growing problem. Built with $2M in funding support from the National Eye Institute, Lumata Health’s Intelligent Engagement Platform maximizes the impact of multichannel, personalized engagement by our team of JCAHPO-certified ophthalmic care coaches. Lumata takes a holistic approach to care—combining behavioral and psychosocial information with clinical data to create tailored, high-impact patient engagements. In addition to promoting adherence, we help patients overcome barriers to care by assisting with things like financial assistance programs, prescriptions and refills, insurance issues, transportation to visits, understanding their disease and care plan, and coordinating care with other providers.

With direct medical record access to hundreds of thousands of patients with vision-threatening chronic eye diseases and partnerships with over 1,400 eye care specialists in 34 states, Lumata Health is helping people affected by chronic eye conditions live healthier, longer lives. 

We’re looking for caring and committed teammates to join our mission of helping people see the world. If you’re passionate about stopping preventable blindness, we hope you’ll apply. 

Position Overview:

The Patient Marketing Associate is dedicated to creating a best-in-class patient experience and driving patient enrollment. This role focuses on conducting patient research to implement and operationalize innovative acquisition and retention strategies. They will facilitate growth through patient research and marketing operations. This position requires strong skills in cross-functional communication, stakeholder management, data analysis, and project management to ensure success.

Job Type: Full-time

FLSA Status: Exempt

Compensation: $70,000 - $90,000 annually

Schedule: 8 hour shift

Monday to Friday

Remote: Yes

Reports to: Director of Support Services

Responsibilities:

• Subject Matter Expertise:
  Become an expert in the Lumata Health lead pipeline, manipulating data to identify targeted enrollment campaign opportunities monthly to achieve enrollment goals.
• Patient Research:
  Conduct research to understand patient needs and build trust for conversion. This includes interviews with patients and providers, analyzing responses into actionable insights regarding the customer lifecycle and value propositions.
• Marketing Campaign Development:
  Recommend and operationalize marketing campaigns aimed at engaging potential patients prior to enrollment outreach. Utilize patient data to assess the need for third-party resources or technological adjustments.
• "Win-Back" Campaigns:
  Lead initiatives to re-engage leads that have gone cold, collaborating with the Success team to identify suitable candidates for outreach and monthly marketing material distribution.
• Prospective Patient Strategies:
  Develop processes for engaging prospective patients who have not scheduled an appointment in over 365 days, including appointment checks and re-engagement strategies.
• Autodialer Implementation:
  Implement an autodialer system to prioritize leads for faster conversion, aiming to reduce the time from lead upload to conversion.
• Feedback Loop Creation:
  Establish channels for patient feedback to the Success and Senior Leadership teams. Utilize Salesforce data to provide quarterly analysis on lost patients, reasons for conversion or bounce, and address marketing strategies accordingly.
• Bounce Rate Reduction:
  Develop marketing strategies to keep patients engaged before and after enrollment, aiming for a consistent 5% reduction in patient bounce rates.
• Social Media Management:
  Manage and execute social media marketing initiatives on platforms like Facebook to increase patient engagement and brand awareness.

Requirements

Required Education and Experience

• Bachelor's degree in business administration or equivalent experience
• 3-4 years of experience in marketing operations, customer success, or customer operations
• 2+ years of experience with proficiency in CRM software (i.e. Salesforce) analytics
• Strong communication and presentation skills
• Project management experience

Required Skills

• Flexibility to adjust marketing strategies based on patient feedback and changing healthcare regulations
• Ability to work independently and in a team environment with very little supervision
• Analytic and Reasoning skills
• Excellent organizational skills
• Excellent customer service, interpersonal and communication skills both written and verbal
• Excellent time management skills with the ability to meet deadlines
• Strong consultative skills, ability to provide guidance to patients
• Ability to provide feedback and insights to contribute to patients
• Ability to work across various time zones and effectively work remote with reliable WIFI allowing for consistent conferencing/calls.
• Data analysis skills to interpret patient demographics and enrollment trends.
• Ability to consistently phone conference as the position requires

Core Competencies:

• Analytical & Critical Thinking
• Decisiveness
• Results Driven
• Strategic Planning
• Adaptability
• Collaboration

Physical Requirements:

• Must have a home office or HIPAA-compliant workspace
• Prolonged periods of standing, sitting at the desk and working on a computer
• Must be able to hear, see, speak, call, touch and virtually meet.

Work Environment:

Lumata is pleased to provide a remote working environment for their team members.  In order to perform the essential functions of this job, remote connectivity is essential.  You will need a dedicated remote workspace with either a cable or fiber optic internet connection offering a minimum of 50 Mbps of download speed and 10 Mbps of upload speed of dedicated internet bandwidth for each person asking your network.  

Your workspace should be private and offer a low noise level conducive with managing frequent professional conversations and virtual meetings.  It is also critical that your workspace be HIPAA compliant.  For example, you will want to ensure access to  your company-issued PC is restricted, as you may be handling confidential and privileged data at times. You are typically expected to have your camera on during virtual external and internal meetings, therefore, your surroundings should be optimized for privacy.

Benefits

At Lumata Health, we know you are more than just an employee. Your health and happiness is important to us. We offer medical insurance for full time employees, 8 paid holidays, and discretionary time off (DTO). As we grow, so will our benefits package. We hope you’ll be a part of that growth!

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance
• Employee Wellness Program

Our Culture

At Lumata, we foster a dynamic, inclusive, and supportive remote work environment. We prioritize trust, collaboration, and continuous learning, ensuring a healthy work-life balance.

Collaboration: Stay connected through regular team meetings and open communication.

Inclusivity: A diverse team where everyone feels welcome and valued.

Fun Culture: Engage in chats centered around health, wellness, celebrations, and more.

Recognition: Regular feedback, performance incentives, and growth opportunities.

Join Lumata and be part of a forward-thinking, remote-first team where your contributions make a difference, and your well-being is prioritized.

Diversity Creates a Healthier Atmosphere

Lumata Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are an equal opportunity employer that values diversity at all levels.  All individuals are encouraged to apply.  If you need assistance or an accommodation due to a disability, you may contact us at:  [email protected] (no unsolicited resumes please). Applicants must submit an application with Lumata Health to be considered for the position. 

We are an E-Verify employer.

For more information, please click on the following links:

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

**For application status, please email: [email protected] (No phone calls please). Due to an increase in fraudulent activity, please verify any communication is coming from our domain ending in lumatahealth.com, and not a similar domain.

Please be advised that Lumata Health only accepts resumes for compensation from agencies that have a signed agreement with Lumata Health.  Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Lumata Health. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. 

Disclaimer:
This job description is subject to change based on business needs, advancements in regulations, and workflow adjustments. Continuous review and adjustments will be made to ensure alignment with the company's goals and objectives.