Social Media & Influencer Marketing Manager

Wow Bao is hiring a Social Media & Influencer Marketing Manager!

As a Social Media and Influencer Marketing Manager, you will embark on an exciting journey to develop and execute dynamic strategies to elevate brand presence, foster engagement, and drive traffic across diverse social media platforms. Your responsibilities will encompass crafting compelling content, managing social media profiles, analyzing performance metrics, and staying abreast of industry trends.

 Additionally, you will orchestrate influencer marketing initiatives to amplify brand visibility, enhance engagement, and stimulate sales growth. This pivotal role entails identifying fitting influencers, cultivating partnerships, overseeing campaign deployment, and assessing performance indicators.

DESCRIPTION

The primary responsibility of the Social Media & Influencer Marketing Manager is to create and execute a social media and influencer marketing strategy including posting, encouraging engagement, and analyzing performance of Wow Bao across multiple organic social platforms.  This multifaceted role involves content generation, platform management, audience expansion, engagement enhancement, content virality optimization, and performance tracking across various social media channels such as Facebook, Instagram, TikTok, Twitter, Snapchat, YouTube, LinkedIn, among others.

The key metrics of success for this position will be increasing customer engagement and growing social audiences, to grow brand awareness, positioning and positive brand sentiment, to ultimately increase sales. This person will curate and maintain a positive brand image through social media. 

The Social Media & Influencer Marketing Manager position is five days a week in our Chicago (River North) office.

Innovative. Fast Pace. Growth.

Join the fastest growing, most innovative Asian fast-casual omni-channel brand in the country. In addition to our Chicagoland brick & mortar restaurants, our virtual kitchen concept has launched in over 700 locations in the U.S. and Canada and continues to grow. Additionally, we can be found nationwide in more than 6,000 retailers, as well as in airports, universities, hotels, e-commerce sites, and even hot food vending machines.

Dark kitchen facilities, sometimes also called ghost kitchens, are locations in which food is prepared expressly for off-premise consumption – without a dine-in component. Wow Bao has taken this concept a step further by partnering with food service and restaurant operators across the country to serve up and offer Wow Bao’s curated “greatest hits” menu specifically for delivery service, all while leveraging their existing kitchen equipment and manpower.

Established in 2003, Wow Bao fuses superior hospitality and industry leading technology to deliver signature flavors “at the speed of life.” Our menu features rice bowls, pan-seared potstickers, dumplings, soups, and our iconic Bao – steamed hot Asian buns with a variety of savory and sweet fillings.

Wow Bao was once again recognized by Fast Casual magazine as a 2023 Top 100 Mover & Shaker! Ranked no. 1 in 2019 and 2022, we are the only brand to have taken home the honor more than once. At Wow Bao, we believe that every day deserves a big, bold serving of WOW. So, we’ve made it our mission to shake up industry and bring a fresh spin to the fast-casual experience.

We foster a culture of caring.

Whether it’s our guests or our employees, we put people first. We strive to inspire, motivate, educate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and a healthy dose of humor. We take our work, not ourselves, seriously.

Equal Opportunity Employer

Requirements

ESSENTIAL FUNCTIONS:(Other duties may be assigned as needed):

• Develop and implement dynamic social media strategies to enhance brand awareness, engagement, and traffic across multiple platforms.
• Plan, execute, and oversee influencer marketing campaigns to augment brand visibility and drive sales.
• Adapt strategies to accommodate changes in social media algorithms and trends, optimizing organic reach and deliverability.
• Oversee organic social media strategy on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter, YouTube, LinkedIn, etc.) for Wow Bao.
• Increase brand awareness and engagement across marketing channels.
• Curate and generate captivating content tailored to each platform's audience and trends.
• Manage social media accounts, ensuring consistent brand messaging and engaging community interaction.
• Foster audience growth, engagement, and interaction through innovative strategies and content initiatives.
• Create regular, original, on-brand content for social media, including copy/storytelling, video, and photography.
• Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
• Identify suitable influencers, negotiate partnerships, and monitor campaign performance.
• Manage Social Media Influencer program by creating and developing relationships with key influencers.
• Manage influencer marketing strategies to identify and engage with influencers who align with our target audience and brand values.

• Responsibilities include handling influencer partnerships, content planning, and feedback provision.
• Analyze performance metrics and trends to refine strategies for optimal outcomes.
• Measure and report growth metrics for top-level insights and strategic decision-making.
• Generate, collect, and analyze social media metrics to identify trends and themes, optimize program strategy and content, and prepare social media reports.
• Monitor competitive social media strategies and report trends to the marketing team.
• Be available to assist and work during Wow Bao offsite events such as Lollapalooza, National Bao Eating Contest, National Bao Day and other events as needed.
• Must be able to communicate effectively with Leadership, corporate & marketing team members, field level operators, and store employees.
• Respond to customer service inquiries on social media and through the website.
• Multitask calmly and effectively in a fast-paced environment
• Follow all rules, policies, and procedures and conditions of employment, including those outlined in the Employee Handbook
• Other duties will be assigned as needed

Required Experience/Skills:

• A minimum of 3 years of Social Media and Influencer management and content development position. Experience working with CPG/Restaurant Group a plus.
• Bachelor's degree in Marketing, Communications, or related field. MBA, a plus.
• Proven experience in social media management, content creation, and influencer marketing.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in utilizing social media analytics tools.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, dynamic environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Experience in using the following platforms: Sprout Social and Klear is preferred.
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Partake in a professional and positive work environment

Physical Demands:

• Prolonged periods sitting at a desk and working on a computer

Benefits

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary Life Insurance, Short-Term Disability, Long-Term Disability
• Paid Time Off
• Paid Sick Leave
• Employee Restaurant Discounts and Employee Meals
• Pre-Tax Commuter Benefits
• Employee Discount Programs
• Training, Development and Advancement Opportunities
• Employee Assistance Program
• We foster a culture of CARE
• Growth & transfer opportunities; we love it when people grow at Wow Bao!

Benefits eligibility varies based on things like position, hours worked, and length of service, and all benefits are subject to change, some of the benefits you might expect are listed above.