Social Media Marketer 📍 Indianapolis (relocation opportunity)

This role is for Content Creators in Indy or is open to moving there.** Your work is primarily remote but will require you to live in Indianapolis or close by to shoot content for our local restaurant partners.

Hey there!

I'm AnnaLaura, the VP of Marketing at Offline, and I'm thrilled to share an exciting opportunity with you. As we celebrate our success across Raleigh-Durham, Charlotte, Nashville, and Tampa, we're embarking on an ambitious expansion, including a new venture in Indianapolis. We are now looking for dynamic Social Media Marketers to join us in this expansion, with positions starting in June. (For those considering relocation, we offer a lump sum to facilitate your move).

About Offline: Offline is a subscription-based platform that connects people with the best local restaurants and experiences in their city. Our mission? To inspire our members to explore their local community and discover new favorites, one meal at a time. We've seen remarkable success in our existing markets, thanks to our dedicated team and innovative approach. As we expand, we're excited to replicate this success in Indianapolis and make an even bigger impact.

Why You're Needed: As we paint our map with more Offline cities, we're scouting for Social Media Marketers who are not just about the social game but are passionate storytellers ready to shape and define our company's narrative. You'll be the maestro behind our social media symphony in Indianapolis, playing the tunes that get people moving, shaking, and dining out in the real world.

What The Role is Like: Your role is pivotal. Armed with Instagram and TikTok, you'll craft compelling narratives that not only grow our digital footprint but also have the power to inspire and engage our followers, encouraging them to dive into the local scene. It's about creating content that resonates, engages, and ultimately empowers our community to explore the vibrant life beyond their screens.

Requirements

• Content Creation Experience: We’re looking for someone absolutely amazing at digital content creation. Experience in creating short-form videos, short-form copy, photos, and engaging stories is required.
• Social Media Marketing: You must be adept with data, using analytics to measure creative performance. You'll need to know the ins and outs of Instagram and TikTok and stay ahead of trends and algorithms with ease.
• Content Management: We need someone who is detail-oriented and committed to maintaining the organization of Indianapolis's media library, content calendar, and timelines for new partner launches.
• Communications: You'll need excellent communication skills to interview each restaurant—we're looking for someone who can get deeper than their "about us" page to create highly valuable and informative digital and written content.

Benefits

Your team: As the Social Media Marketer, you will be a part of the local Indianapolis Market team (made up of 2 Social Media Marketers and a remote Sales team responsible for landing the amazing restaurant partnerships we have) and the Social Media Marketing team (all SMM in different markets + VP of Marketing). You will have weekly meetings with both the social media marketing team and your RDU market team to track progress, address issues, and brainstorm creative ideas for growth.

Future Outlook: Offline’s vision in the next few years is to continue to scale to several more cities. As you master the Social Media Marketer role, there will be opportunities to help grow the Offline team and take on more leadership responsibility.

Compensation: Everyone at Offline is compensated through a competitive base salary plus a growth-based bonus structure. In addition:

• You will have a $250/m expense account for food/drinks/entertainment to capture content and frequent complimentary food/drinks/experiences as Offline’s Social Media Marketer.
• Offline offers healthcare, dental, vision, and 401k (4% match).

Hours and Location: The Offline HQ team is located in Raleigh-Durham, and we have markets in Raleigh-Durham, Charlotte, Nashville, and Tampa. Each market team operates on a hybrid work model, working remotely and running around town for shoots, member events, and meetings.

Joining Offline Means: You're not just taking a job; you're stepping into a role where your creativity and passion can genuinely make a difference in how people experience their city. We offer a competitive package, including a comprehensive benefits plan and the opportunity to be part of a team that values innovation, connection, and a bit of fun.

If you're ready to blend your social media expertise with a mission that matters, we're excited to meet you.

Talk soon,

AnnaLaura