Manager, SEO and Content Strategy

We are looking for someone with experience in SEO and content campaign strategy, development, and management to support our client’s organic marketing initiatives. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we are not career consultants, we've been in-house and dealt with sales & marketing teams and understand the need for quality leads, process and optimization of tech.  

This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time).

Responsibilities

• Develop and execute SEO & content strategy campaigns across multiple clients
• Project management of client deliverables and milestones 
• Represent Compound Growth as the primary contact in client relationships, on weekly status meetings, and in client presentations 
• Proactively identify areas of opportunity to optimize the campaigns to drive higher results
• Proactively communicate client needs, and roadblocks/challenges for client deliverables 
• Develop campaign performance reporting in partnership with out analytics practice, including monitoring for performance and issues 
• Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
• Support the Head of Demand Generation and Program Directors with the client strategy and department maintenance including billing, invoicing, time tracking, and other processes
• Coach analysts and virtual assistants on deliverable creation, analysis and implementation

Requirements

Minimum Requirements:

• You have at least 5 years of experience in SEO and content strategy
• You have experience growing sales qualified leads or revenue through SEO & content marketing
• You have experience working with or for fast growing companies
• You have at least 5 years of experience in analytics platforms such as platforms: Google Analytics & Google Search Console

Requirements (Elaborated):

• You know how to drive qualified leads through SEO initiatives
• You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like “Free Trials Started” or “Demos Requested”. You are able to speak the language of execution when working with analysts & freelancers, and strategy, when working with executives. You are able to audit a drop or increase in performance in Google Analytics & Google Search Console to determine the cause.
• You know how to scale growth through content
• You understand that helping companies scale results requires content and can help direct this through strategy creation, education and enablement.
• Your view of content crosses from site, to organic social, to email nurture, to ebooks and beyond, and you have a point of view on how all of those drive growth
• You are able to determine what keywords and language make sense given the client and target audience - applying the keyword research appropriately
• You are strong at researching and stay up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
• You enjoy working with clients
• This role will be client facing, this is something that you enjoy (explaining concepts, moving the conversation forward, and being great with people).
• Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical
• The challenge of driving growth for companies looking to scale is exciting to you
• We are not just inching forward growth for clients that have already found major success and want to continue riding the wave. Our aim is scalable impact in a potentially life-changing way. This requires a different mindset and approach to strategy.
• You're an expert with SEO diagnostic, analytics and competitive insight tools
• Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
• You are comfortable learning new tools
• You have experience in using multivariate testing to drive informed recommendations 
• You love to learn
• You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.
• You're likely a curious & analytical person
• You understand the nuances of B2B marketing
• our clients often market to sophisticated professionals in high-consideration markets (i.e. longer sales cycles, more touch points required, etc.)
• this influences the way we think about keywords, content and conversion for our client

Benefits

Compensation and Benefits – Commensurate with Experience

Unlimited PTO

Competitive healthcare benefits

Monthly home office work expense stipend