Marketing Coordinator

About Activate Care:

At Activate Care, our mission is to provide personalized, community-based services and tools to coordinate and address health and social needs, focusing on those most in need. Path Assist is our tech-enabled community health worker program that includes structured social drivers of health interventions, workforce training and development, robust data analytics, community care assessments, and partnerships with community-based organizations. Our CareLink platform enables healthcare and community organizations to coordinate care for populations with health-related social needs. Our goal is simple: increase health confidence, improve self-efficacy, and reduce inappropriate healthcare spend. 

Role Overview:

As a Marketing Coordinator at Activate Care, you will play a crucial role in supporting and implementing various marketing initiatives. This position reports to the Director of Marketing and will collaborate cross-functionally with the sales, product, and design teams to execute marketing campaigns and strategies. You will be responsible for creating engaging content, managing social media channels, executing email campaigns, and supporting lead generation efforts.

Responsibilities:

• Contribute ideas and insights and develop strategies to improve marketing effectiveness 
• Assist in the execution of marketing campaigns and strategies.
• Plan and develop content for various channels including website copy, social media posts, blogs, marketing collateral, and email campaigns.
• Manage corporate and leadership social media accounts and develop content to generate brand awareness and engagement, including organic and paid social.
• Manage email campaigns, including writing email content, prospect research, list segmentation, measuring results, and optimizing lead nurturing workflows.
• Collaborate with designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content for lead generation.
• Support lead generation efforts through email marketing, lead nurturing, and database management.
• Work with external graphic designers and agencies to create visually appealing marketing materials.
• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, ebooks) 
• Support Community Health Equity Projects through digital marketing and outreach, project coordination, and other administrative tasks as needed. 
• Collect and analyze data to measure marketing campaign performance and ROI.
• Coordinate and support the planning and execution of events.
• Stay up-to-date with industry trends and competitor activities.
• Assist with other marketing tasks and projects as needed.

Requirements

Qualifications & Skills:

• Bachelor's degree in marketing, communications, or a related field is preferred.
• 2-3  years of experience in marketing or a related role.
• Strong written and verbal communication skills.
• Experience with email marketing and marketing automation tools.
• Experience developing a variety of content (e.g., video, social media, blogs, case studies)
• Basic understanding of SEO principles and best practices.
• Ability to multitask and prioritize projects effectively.
• Detail-oriented with excellent organizational skills.
• Experience working in B2B healthcare marketing is a plus.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Experience with CRM software (e.g., HubSpot) is a plus.
• Ability to work independently and collaborate cross-functionally.
• Passionate about healthcare and making a positive impact on patient care.

Diversity & Inclusion:

At Activate Care, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, military, and veteran status, and any other characteristic protected by applicable law. Activate Care believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

The Company will not sponsor applicants for work visas at this time.