Senior Digital Strategist

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals, and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design, and technology together to arrive at solutions that set the bar higher for everyone. 

We use these values to fuel superior results: 
 

Lock arms 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. 

Show hustle 
We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. 

Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. 

Elevate empathy 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. 

Never settle 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
  
But enough about us. Let’s talk about you.   

As a Senior Digital Strategist, you will serve as a key strategic advisor to our client as they embark on their digital transformation journey. You are highly proficient in service design principles, providing the vision and basis to articulate a holistic customer experience strategy. Viewed as a trusted partner by the client, you have the innate ability to zoom in and out across the business landscape, discerning and translating complex needs and developing foundational strategies, while collaborating with cross-functional teams to drive successful digital outcomes. You bring strong industry, and digital credentials, and can operate with ease at the intersection of data, technology, and the creative domain.  

A creative problem-solver, obsessive customer advocate, and lifelong learner, you are inspired by innovative and potentially disruptive digital possibilities, harnessing this thinking to craft bespoke strategies, driving to help clients deliver world-class product and service experiences.  

What you’ll do: 

• Lead cross-functional client engagement teams as part of the initial Discovery phase, with a specific focus on gaining a deep understanding of business challenges and opportunities, gaps, and pain points, as well as the aspirational future state connected digital experience. 
• Assess qualitative and quantitative aspects of the client's current state in conjunction with additional market/industry/competitive research to help articulate future vision and guiding strategy. 
• Develop and present client-facing deliverables including but not limited to strategic briefs, competitive assessments, platform assessments, journey maps, service blueprints, roadmaps, business cases, experience/site strategy, strategic points-of-views, and client proposals. 
• Collaborate closely with cross-functional team members to develop insight-oriented deliverables to not only guide the development of an achievable digital roadmap, but also provide the basis for successful mobilization of the implementation phase. 
• Serve as a subject matter specialist and strategy leader in all things customer experience and digital, leading the way in defining the future vision, while exceeding brand and customer needs. 
• Manage day-to-day interactions with client stakeholders focused on data collection and validation, hypothesis development, business insights and out-of-box thinking in relation to the development of the overall digital strategy. 
• Mentor junior team members, contribute to business development activities, and advancing the strategy competency overall. 

Who you are: 

• Professional, concise, and effective written and verbal communication skills. 
• Highly collaborative with the ability to gain alignment on core business objectives and KPIs, lead planning workshops, develop insightful deliverables, manage cross-functional teams, and help manage client and executive stakeholder expectations. 
• Takes initiative, is proactive, anticipates and completes project assignments in a comprehensive manner while still remembering the details. 
• Strong analytical skills and a deep understanding of the principles of digital marketing and marketing technology 
• Prioritizes a dynamic workload, while being flexible and adjusting to shifting client needs.  
• Ability to confidently and effectively navigate ambiguous situations, identifying logical paths forward, and leading others along the way.  
• Ability to effectively translate client needs into actionable strategies, priorities and next steps with defined goals and outcomes.  

What you bring: 

• 10+ years of progressive experience working on enterprise digital initiatives, focused on the strategy function at a reputed consultancy or agency. 
• Strong understanding of the digital ecosystem including associated business processes across functional areas such as commerce, marketing automation, content strategy, personalization, and customer service. 
• Strong experience in the development of strategy artifacts (e.g., strategic briefs, competitive assessments, platform assessments, journey maps, service blueprints, digital roadmaps, experience/site strategy, strategic POVs). 
• Strong understanding of Agile methodologies and the digital product lifecycle. 
• Strong familiarity with digital platforms such as CMS, CRM, ERP, PIM, DAM, and how they interconnect to enable the end customer experience. 
• Bachelor’s Degree required. 

Job Keywords:  Digital Strategist, Senior Digital Marketing Manager, Senior Digital Marketing Specialist, Marketing Manager, Digital Strategy Manager, Digital Experience Strategist, Digital Experience Manager

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.