Senior Digital Marketing Specialist

Do you have a love of all things digital marketing? Do you intuitively look at data when making decisions? Are you a fan of routines, checklists, and delivering on timelines?

RentVision is looking for a Senior Digital Marketing Specialist to join our Digital Advertising Team. In this role, you will work on behalf of our clients to build, maintain, optimize, and report on the success of digital ad campaigns in Google Ads and Meta (Facebook) Ads, but also on alternative platforms as necessary.

Our Digital Advertising Team is responsible for delivering exceptional digital advertising services to our clients who are owners and operators of apartment communities. We utilize a variety of digital marketing strategies to attract new residents for our clients, ensuring that when a client has vacant units, they can fill those vacancies quickly. As a Senior Digital Marketing Specialist, you’ll be at the center of our client’s digital marketing strategy, building new campaigns, conducting keyword research, and optimizing existing campaigns. 

In addition to this, a Senior team member will be expected to play a key role in shaping our overall advertising strategies, particularly in Google and Meta, but also in new advertising platforms as opportunities arise. Beyond campaign management, you'll contribute to the growth of our team by developing reporting frameworks, mentoring and coaching newer team members, and troubleshooting complex account challenges to create tailored strategies that drive performance.

This is a full-time, exempt, and salaried position that will work in our Lincoln, NE office.

Requirements

You're an excellent fit for this position if you...

Know digital advertising, top to bottom. 

Also known as pay-per-click (PPC) or Search Engine Marketing (SEM). We run search, display, and remarketing ad campaigns on a variety of platforms, but primarily Google and Meta. We manage over $1 million in monthly ad spend for our clients. You’ll need to be proficient in the set up, management, and optimization of our digital ads. We are looking for a senior level candidate (6+ years experience) for this position.

Are comfortable with repetitive work.

We set up hundreds of new ad accounts thus far in 2024, and thousands of new campaigns. If you’re familiar with digital advertising, you know that a lot of the work is repetitive, detail oriented, and task-specific. As we continue to push growth within the organization, you can expect to spend a decent amount of time setting up new ad accounts and campaigns in a repetitive, time constrained environment. 

Can contribute strategically and lead others.

In the Senior role, you’ll be expected to take a more proactive approach in shaping and developing our advertising strategies, particularly in Google and Meta, but also in exploring new platforms. Beyond managing campaigns, you’ll be looked to for guidance in creating reporting frameworks, mentoring newer team members, and tackling challenging account issues. Your ability to diagnose problems and create tailored solutions will be crucial in driving performance and growth within the team.

Are data oriented. 

We like to say that data is the ultimate decision maker. If you love to dive into marketing data and pull out actionable insights, you’ll be a great fit for this role. A thorough understanding of Google Analytics, Google Ads, and the Meta advertising platform are necessary to be successful here. 

Enjoy working in the office.

We value face-to-face collaboration and personal relationships. We feel that these relationships are best fostered and developed by working alongside your teammates in the office. We’re looking for applicants who live in Lincoln, NE, or the surrounding metro area, or those who are willing to relocate.

Benefits

• A Great Place To Work. No really. We're Great Place To Work certified, and we're proud of it! Still skeptical? Check out our Glassdoor reviews.
• Flexible Workdays. We know that life can be chaotic. To add some flexibility to your schedule, RentVision practices a "core hours" system, which means that the start and end to your workdays are more flexible. We also give all employees the option to work from a location outside of the office on Wednesdays, which is a great way to break up the week and find quiet time for deep work.
• Paid Training and Development. You want to learn and grow professionally? We’ve got a program for that. RentVision employees have access to continuing education funds and are able to devote 5% of their time at work towards professional development including online classes, skill development courses, and seminars/conferences.
• 401(k) Match. Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done. As an added bonus, our 401(k) contributions are 100% fully vested from day one.
• Health Insurance. We care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.
• Life Insurance. You’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost.
• Short-Term and Long-Term Disability. We’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees.
• Paid Time Off. It’s all about that healthy work-life balance. RentVision provides paid time off and extra time off around Thanksgiving and Christmas. We also provide a PTO Kickstart of 3 days, because we know that chaos happens at the worst possible times! We want our employees (even new ones) to feel that they have the freedom and flexibility to handle life outside of work.
• Parental Leave. At the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide parental time off.
• Fizzy Friday. You work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages.
• Recognition Lunch. You’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch and recognition galore.
• Unlimited Coffee. Need a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more.
• Discount Gym Membership. If you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month.

About RentVision

RentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since.

Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at https://www.rentvision.com/our-company.

Our Purpose: To consider others as more important than ourselves.

Our Mission: To make renting apartments easy.

Our Vision for Our Clients: To deliver a predictive leasing platform that optimizes marketing and revenue management.

Our Vision for Prospective Residents: To help people rent an apartment without needing to drive anywhere.

Our Core Values:

• Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results.
• Systemize Excellence - We build and do what is excellent, efficient, and repeatable.
• Considerate Candor - We seek and give direct feedback that is thoughtful and productive.
• Maximize Talent - We know our weaknesses. We live in our strengths.
• Team Hustle - We deliver success through hard work and camaraderie.

Digital Marketing Specialist | SEO Specialist | Senior Digital Marketing Specialist | Digital Advertising | Search Engine Optimization